Zero Turn Mowers Market

Zero Turn Mowers Market is anticipated to grow at a CAGR of 9.1% in the forecast period (2024-2034), with the market size valued at USD 3 billion in 2023 and projected to reach USD 7.9 billion by 2034.

Product Overview

Zero-turn mowers are highly agile lawnmowers with a unique design that allows them to turn on the spot, thus providing accurate control and efficiency. These lawnmowers have two independent hydrostatic transmission systems which separately control the rear wheels. This enables each wheel to move forward or backward independently and allows the mower to effectively pivot in place. In addition, the operator controls the direction and speed by using two handles instead of a steering wheel, which makes it easier to navigate around obstacles and in tight spaces. Therefore, zero-turn mowers are preferred for their ability to reduce mowing time, increase productivity, and provide a professional finish to lawns in large areas or professional landscaping applications.

Market Highlights

Zero Turn Mowers Market is expected to exhibit a CAGR of 9.1% during the forecast period, 2024-2034

Zero turn mowers market is projected to reach USD 7.9 billion, growing at a CAGR of 9.1% during the forecast period due to the increasing demand for efficient lawn care equipment in commercial landscaping and large residential properties. In addition, zero-turn mowers provide superior manoeuvrability, that allows operators to navigate through tight spaces, thus offering better productivity and time savings. Additionally, innovations in technology, such as the integration of GPS systems and automated features, are improving the functionality and appeal of zero-turn mowers. The growing awareness about the environmental benefits of electric zero-turn mowers, such as low emissions and noise pollution, is further encouraging its adoption. Furthermore, developing nations are expected to present lucrative opportunities for growth due to increasing urbanization and landscaping activities.

Source: Fatpos Global

Zero Turn Mowers Market Segmentation

Less than 50-inch segment will maintain the lead as it resonates well with small-scale consumers

Zero Turn Mowers Market is segmented based on Product Type into Less Than 50 Inches, 50 To 60 Inches, and More Than 60 Inches. The less than 50-inch segment is expected to lead within the zero-turn mower market as this segment resonates well with homeowners and small-scale landscaping companies that operate on relatively smaller properties. These consumers focus on properties like manoeuvrability and ease of storage, which makes the smaller size of mowers highly desirable. Moreover, the affordability of mowers in the less than 50-inch segment expands their appeal to a broader customer base. Besides, innovations in technology have also played a crucial role in allowing manufacturers to augment the capabilities of smaller mowers. Consequently, the less than 50-inch segment maintains its dominance by meeting the diverse needs of residential and small-scale commercial users. 

Commercial Segment will dominate as users in the commercial segment have a large requirement for mowers

Zero Turn Mowers Market is segmented based on Application into Commercial and Residential. The commercial segment holds a major position in the zero-turn mower market as businesses in commercial landscaping and lawn care often manage large areas, that require efficient and productive equipment. Additionally, zero-turn mowers provide exceptional speed and cutting performance, which is essential for completing large-scale projects. Furthermore, companies operating in the commercial segment allocate enormous budgets and are motivated to invest in high-quality equipment that ensures long-term value and return on investment. Thus, manufacturers and suppliers customize their offerings to address the needs and preferences of commercial users. These factors contribute to the dominance of the commercial segment in the zero-turn mower market during the forecasted period.

Source: Fatpos Global

Market Dynamics

Growth Drivers

Increasing Demand for Efficient Lawn Care Equipment is Raising the Demand for Zero Turn Mowers

Zero-turn mower market is witnessing growth due to the growing demand for efficient lawn care equipment. This trend is particularly evident in commercial and residential sectors, where maintaining well-manicured lawns and landscapes is increasingly important. In addition, zero-turn mowers stand out for their ability to deliver accurate and efficient mowing capabilities, that help in navigating tight spaces and obstacles with ease. These characteristics significantly boost productivity and save time for users, thereby resulting in the high adoption of zero-turn mowers across these spaces. Alongside, manufacturers are responding to this rising need by innovating and introducing new zero-turn mower models which are customized to address the changing needs of consumers.

Improvements in Technology Will Open New Avenues of Growth for the Zero Turn Mowers

Technological innovations play a significant role in boosting the growth of the zero-turn mower market. Integration of advanced features such as GPS systems, along with automated controls and better battery technology in electric models are improving the functionality and appeal of zero-turn mowers. These technological innovations amplify the performance and efficiency of the mowers, along with making them more user-friendly and attractive to consumers. Therefore, consumers are inclined to invest in zero-turn mowers that are equipped with modern features leading to substantial growth in the zero-turn mower market.

Restraints

Higher Cost of Zero Turn Mowers Can Restrict Consumers to Adopt Them

Initial costs associated with zero-turn mowers can present a massive barrier to their adoption for budget-conscious consumers in the residential segment. This factor can discourage some consumers from investing in these mowers, despite their potential long-term benefits in terms of efficiency and productivity. Homeowners that have smaller properties or less frequent mowing needs, can find the initial investment frightening when compared to its benefits. Moreover, while zero-turn mowers provide superior time-saving benefits, their high cost requires careful consideration of budget limitations before purchase. Therefore, to address this limitation, manufacturers and retailers could explore financing options to make zero-turn mowers more accessible to a broader consumer base.

Recent Developments

• In 2023, Deere & Company, Introduced the Z9 Series commercial zero-turn mowers with improved fuel efficiency and productivity. They also acquired Bearcat Manufacturing, expanding its portfolio of compact construction equipment.
• In 2023, Husqvarna Group, partnered with Briggs & Stratton for a broader range of STIHL-branded zero-turn mowers for professionals and homeowners. They also launched the Automower robotic lawn mower lineup in new regions, potentially impacting residential ZTM market share.
• In 2023, Kubota Corporation, introduced the SZ series of residential zero-turn mowers with features like cruise control and suspension seats. They have also expanded their electric compact tractor offerings, potentially impacting future electric ZTM development.
• In 2023, Toro Company, Introduced the Titan Z Master Elite series with industry-leading fuel efficiency and precision cutting. They have also launched the Groundsmaster G3 series of commercial zero-turn mowers with improved operator comfort and performance.
• In 2023, MTD Products will be focused on expanding its online distribution channels and offering competitive pricing for residential zero-turn mowers. They are also updating their popular Cub Cadet Alpha Z series with new engine options and design enhancements.

Zero Turn Mowers Market

Key Players:

• Deere & Company
• Husqvarna Group
• Kubota Corporation
• Toro Company
• Exmark Manufacturing
• MTD Products
• Gravely
• Ariens Company
• Briggs & Stratton Corporation
• BigDog Mower Company
• Swisher Inc.
• Spartan Mowers
• Snapper
• Cub Cadet
• Honda Motor Co., Ltd.
• Other Prominent Players (Company Overview, Business Strategy, Key Product Offerings, Financial Performance, Key Performance Indicators, Risk Analysis, Recent Development, Regional Presence, SWOT Analysis)

Regional Analysis

 Zero Turn Mowers Market is segmented based on regional analysis into five major regions: North America, Latin America, Europe, Asia Pacific, and the Middle East and Africa. The North American region leads the zero-turn mower market due to its strong focus on lawn care and landscaping, with household and commercial organizations recognizing well-groomed outdoor environments. Furthermore, the prevalence of landscaping businesses and municipal parks in North America contributes to the high demand for efficient lawn care equipment such as zero-turn mowers. Furthermore, modern technological infrastructure and a well-established distribution network further signify the dominance of zero-turn mowers in the North American region.

Europe is experiencing a growing trend towards urbanization and suburban living, which has increased the demand for lawn care machinery. The rising environmental consciousness among European consumers supports the adoption of electric zero-turn mowers for their low emissions and noise levels. Thus, owing to these developments, Europe is anticipated to witness impressive growth in the zero-turn mower market.

Source: Fatpos Global

Impact of COVID-19 on Zero Turn Mowers Market

COVID-19 pandemic brought several challenges and opportunities to the zero-turn mower market. The market initially faced disruptions due to manufacturing shutdowns and restrictions on business operations. In addition, many landscaping companies and homeowners delayed the purchase of zero-turn mowers due to economic uncertainties and lockdown measures. However, as people spent more time at home during the pandemic, there was a growing focus on outdoor spaces, which led to a surge in demand for lawn care equipment. Homeowners began investing in maintaining their lawns, which brought a recovery in sales. Moreover, the shift to remote work and more leisure time encouraged people to engage in landscaping activities. Therefore, while the initial impact of COVID-19 was adverse, the market eventually rebounded as consumers adjusted to the new normal.

Zero Turn Mowers Market is further segmented by region into:

• North America Market Size, Share, Trends, Opportunities, Y-o-Y Growth, CAGR – United States and Canada
• Latin America Market Size, Share, Trends, Opportunities, Y-o-Y Growth, CAGR – Mexico, Argentina, Brazil, and Rest of Latin America
• Europe Market Size, Share, Trends, Opportunities, Y-o-Y Growth, CAGR – United Kingdom, France, Germany, Italy, Spain, Belgium, Hungary, Luxembourg, Netherlands, Poland, NORDIC, Russia, Turkey, and Rest of Europe
• Asia Pacific Market Size, Share, Trends, Opportunities, Y-o-Y Growth, CAGR – India, China, South Korea, Japan, Malaysia, Indonesia, New Zealand, Australia, and Rest of APAC
• Middle East and Africa Market Size, Share, Trends, Opportunities, Y-o-Y Growth, CAGR – North Africa, Israel, GCC, South Africa, and Rest of MENA

Zero Turn Mowers Market Scope and Segments:

Frequently Asked Questions (FAQ):