Scented Candles Market

Product Overview

Scented Candles Market size was USD 3.19 billion in 2021 and projected to grow from USD 3.5 billion in 2023 to USD 5.8 billion by 2032, exhibiting a CAGR of 5.5% during the forecast period.

Scented or Aroma Candles are a great addition to any room in the house, especially the bedroom and bathroom when visitors are over. To create scented candles, fragrant oils are combined with wax, which burns with a pleasing aroma. Aroma or scented candles create an atmosphere of health and wellbeing. They are distinct from incense sticks since scented candles don't produce smoke.

Market Highlights

Scented Candles Market is expected to project a CAGR of 5.5% during the forecast period, 2022-2032

Scented Candles Market is expected to reach USD 5.8 billion, growing at a CAGR of 5.5% during the forecast period owing to the increasing use of candles especially in home decorating and the growing consumer expenditure on attractive interior designs. The surge in consumer demand for massages (back rubs) and perfume cures also contributes to the growth of the global Scented Candles Market.

Scented Candles Market Segmentation

Container Based segment is expected to dominate in the forecast period

Scented Candles Market is classified based on the Product into Container Based, Pillar Scented Candles, and Others. The Container Based category held maximum market share in the previous years and is anticipated to lead over the estimated period. These container-based fragrant candles are readily available on the market, appealing, and provide accommodation to the customers since a stand or candleholder is not necessary. Since there is no wax waste and the liquid wax stays in the container and can just be lit by that candle, these candles consume less energy than traditional scented candles.

Paraffin Wax segment is expected to dominate in the forecast period

Scented Candles Market is classified based on the Raw Material into Synthetic Wax, Paraffin Wax, Vegetable Wax, and Animal Wax. The Paraffin Wax category registered majority share in the past years and will dominate the market in the coming years as well. One of the broadly used types of wax in the candle production industry is paraffin wax. Commercially, it is available as pellets, solid slabs, or flake forms. Wax loses its natural white color and goes transparent when turned into a liquid.

Market Dynamics                                           

Growth Drivers

Increasing Use of Eco-Friendly Scented Candles and Growing Spending Power of Consumers are Expected to Boost the Market Growth

Some of the major factors driving the Scented Candles Market are increased disposable income, growing consumer awareness of these items, rising candle consumption, and rising candle use for house decorating. The growth of the global Scented Candles Market is also being fuelled by increasing number of spas and massage parlors and increasing knowledge regarding of the product's application in various aromatherapies and candle massages.

Speedily progressing home décor sector are Expected to Boost the Market Growth

The home decor sector of the scented candles market is likely to continue progressing as manufacturers innovate with new fragrances, designs, and sustainable materials. Scented candles give a relatively affordable and flexible means of enhancing the ambiance of living spaces, making them a popular choice for consumers looking to personalize and improve their homes.

Restraint

Wide Availability of Substitute Products May Restrain the Market Growth

However, the extensive availability of inexpensive alternatives, like aroma sticks, and also the recent trend of electric fragrance diffusers, are expected to the limit market development.

Recent Developments

• Kringle Candle unveiled their fresh scented candle (Cannabis flavor) in March 2022. The Cannabis candle is the first of a series of scents included in the company's very latest Reserve Line (limited-edition).
• Yankee Candle Co. unveiled the New Well Living Collection in 2021. Candles from the line contain essential oil- and soy- and coconut-wax-based smells with a wellness theme.
• A fresh product category of scented candles for the female market was introduced in January 2020 by Brooklyn Candle Studio, a candle manufacturer with headquarters in the United States, in partnership with the artist Allison Kunath.

Scented Candles Market

Key Players Covered:

• Estée Lauder Companies Inc.

• Newell Brands
• Victoria’s Secret & Co.
• Brandt Kaarsen
• Bolsius International BV
• The Yankee Candle Co. Inc.
• Portmeirion Group PLC
• Lalique Group SA
• Diptyque Paris
• MVP Group International Inc.
• Thymes LLC
• NEST New York
• The Village Candle
• Empire Candle Co. LLC
• The White Barn Candle Co.
• Other Prominent Players (Company Overview, Business Strategy, Key Product Offerings, Financial Performance, Key Performance Indicators, Risk Analysis, Recent Development, Regional Presence, SWOT Analysis)

Regional Analysis

Scented Candles Market is segmented based on regional analysis into five major regions: North America, Latin America, Europe, Asia Pacific and the Middle East and Africa. Asia Pacific registered major market share in the previous years and is expected lead over the estimated period as well. As people become more aware of the advantages these candles offer for the environment and the health of their consumers, there is a growing market in India for candles prepared by organic wax like beeswax and soy. The Scented Candles Market in India is growing due to the emergence of high-end independent businesses and easy availability to raw materials.

Impact of Covid-19 on Scented Candles Market

COVID-19 epidemic had an impact on the demand for and sales of these products since scented candles belong to the category of luxury goods. As a result, just a few consumers bought scented candles. However, during the epidemic, customers showed a propensity for buying scented candles to decorate their homes and give as gifts on important occasions.

Scented Candles Market is further segmented by region into:

• North America Market Size, Share, Trends, Opportunities, Y-o-Y Growth, CAGR – United States and Canada

• Latin America Market Size, Share, Trends, Opportunities, Y-o-Y Growth, CAGR – Mexico, Argentina, Brazil, and Rest of Latin America
• Europe Market Size, Share, Trends, Opportunities, Y-o-Y Growth, CAGR – United Kingdom, France, Germany, Italy, Spain, Belgium, Hungary, Luxembourg, Netherlands, Poland, NORDIC, Russia, Turkey, and Rest of Europe
• Asia Pacific Market Size, Share, Trends, Opportunities, Y-o-Y Growth, CAGR – India, China, South Korea, Japan, Malaysia, Indonesia, New Zealand, Australia, and Rest of APAC
• Middle East and Africa Market Size, Share, Trends, Opportunities, Y-o-Y Growth, CAGR – North Africa, Israel, GCC, South Africa, and Rest of MENA

Scented Candles Market Scope and Segments:

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