Share
POU Water Purifier Market Size, Share, and Analysis, By Type (Countertop Filters, Under the Counter Filters, and Other), By Technology (UV, RO, UV and RO, and Other), By End-User (Household and Commercial), By Distribution Channel (B2B and B2C), and By Region (North America, Europe, Asia-Pacific, And Rest of the World) And Regional Forecast 2024-2034
POU Water Purifier Market is anticipated to exhibit a Compound Annual Growth Rate (CAGR) of 7.7% during the forecast span from 2024 to 2034. In 2023, the market size was assessed at USD 15.3 billion and is projected to reach USD 34.5 billion by the completion of 2034.
Point-of-Use (POU) water purifier refers to a compact and localized water treatment system which is intended for household or small-scale use. POU purifiers are located right at the location where water is consumed, such as a kitchen sink or water dispenser, as opposed to centralized water purifying systems. These devices effectively eliminate contaminants including bacteria, viruses, sediments, and chemicals, which ensures clean and safe drinking water on-demand. Additionally, common POU water purifier technologies include activated carbon filters, along with reverse osmosis and UV sterilization. These systems offer convenience, energy efficiency, and cost-effectiveness, thereby ensuring that the water delivered at the point of use adheres to quality standards. Consequently, this targeted approach improves water quality for specific consumption points and efficiently address individual or localized needs.
POU Water Purifier Market is projected to reach USD 34.5 billion over the forecast period, owing to the increasing awareness of waterborne diseases and the demand for localized water treatment solutions. The growing popularity of POU systems is due to the rising concerns about water contamination, combined with improved living standards and a high inclination towards healthier lifestyles. Consumers are turning to POU systems for their effectiveness in eliminating contaminants at the point of consumption, which ensures access to safe and clean drinking water. Additionally, technological developments such as better filtration and smart features make significant contributions to the growth of POU water purifier market. Moreover, strict global restrictions on water quality standards are influencing the utilization of POU purifiers. Thus, with continuous urbanization and infrastructural development, the POU water purifier market will experience long-term growth, with industry players innovating to address changing consumer choices.
Source: Fatpos Global
Based on Type, the POU Water Purifier Market is segmented into Countertop Filters, Under the Counter Filters, and Others. The countertop filters segment in the POU water purifier market will likely dominate due to its increasing adoption in developing countries such as India, China, and Brazil. This growth of the market is attributed to the rising concerns regarding waterborne diseases and an increasing awareness of water filtration among consumers. Moreover, the surge in demand for countertop filters is a response to users prioritizing access to clean and freshwater. These filters come in diverse types, including technologies like Reverse Osmosis (RO), Ultraviolet (UV), UV+RO, among others. Significantly, countertop water filters provide benefits such as cost-effectiveness compared to alternative filter types and the convenience of installation-free setups. These factors contribute to their vast acceptance and dominance in the POU water purifier market.
By Technology, POU Water Purifier Market is divided into UV, RO, UV and RO, and Others. The reverse osmosis (RO) segment in the water purifier market is expected to dominate owing to its capability to effectively remove contaminants from unfiltered water. RO technology is widely embraced for its purification capabilities. The industry has witnessed the introduction of new players, which indicates greater consumer awareness about waterborne diseases. Moreover, new marketing techniques implemented by companies to increase product visibility and consumer interest, are responsible for the rise of RO water purifiers segment. Therefore, RO technology displays its dominance due to its proven effectiveness and growing consumer expectations for dependable and complete water purifying solutions.
Source: Fatpos Global
Increasing Health Awareness will Generate Growth Opportunities
Growing consciousness about health and well-being plays a crucial role in propelling the growth of water purifier market. Consumers are increasingly prioritizing their health due to which there has been a significant rise in the demand for safe and clean drinking water. Besides, concerns about waterborne diseases and contaminants in tap water have forced individuals to seek dependable water purification solutions. This growing awareness is promoting the adoption of water purifiers within households and further contributing in the market growth. Additionally, manufacturers will likely capitalize on these factors by highlighting the health benefits of water purifiers, which will create a favorable environment for POU water purifier market. Thus, the focus on health-conscious consumer choices highlights the importance of water purification solutions in meeting the demands of water purifier market.
Improvements in Technology Will Lead to Market Expansion
Technological improvements in water purification are instrumental in driving the growth of POU water purifier market. The continuous innovations in filtration methods, which includes intelligent features and the development of energy-efficient solutions, improves the performance and desirability of water purifiers. Advanced technologies such as Reverse Osmosis (RO) and Ultraviolet (UV) sterilization are responsible for contributing to the effective removal of water contaminants. Moreover, the integration of smart capabilities, including real-time monitoring and filter replacement indicators, provides convenience and efficiency to consumers. These technological developments attract new consumers and also encourage existing users to upgrade, which creates a cyclical pattern of innovation and demand to fuel the growth of POU water purifier market.
Industry Growth Could Be Hindered by Accessibility and Affordability
Affordability and accessibility emerge as significant limitation in the water purifier market. The increasing demand for advanced water purification technologies faces several challenges due to the high costs associated with modern systems. Additionally, limited access to advanced water purifiers in specific geographic locations or income classes creates a challenge for the expansion of POU water purifier market. Thus, achieving a balance between providing innovative features and ensuring cost has become a major problem for manufacturers, which influences their ability to serve various consumer demands. Consequently, navigating this challenge is essential for sustaining market growth and addressing the diverse expectations of consumers from different economic background and locations.
POU Water Purifier Market is segmented based on regional analysis into five key regions: North America, Latin America, Europe, Asia Pacific and the Middle East and Africa. The dominance of Asia-Pacific region in the water purifier market is due to strong brand penetration in industrialized nations such as India and China. Domestic water purifiers are perceived as important in metropolitan areas. This growing awareness is due to the better understanding among users of the harmful effects of microbiological and chemical contamination in surface water supplies. Moreover, the increased awareness of water quality, combined with issues related to the availability of clean drinking water, drives the demand for POU water purifiers in the Asia-Pacific area.
Source: Fatpos Global
COVID-19 pandemic has wielded a diverse impact on the water purifier market. Initially, the industry saw considerable demand as customers prioritized health and identified clean drinking water as a preventive step against virus transmission. However, various challenges developed due to disruptions in supply chain, manufacturing, and distribution channels during lockdowns. Additionally, economic uncertainty had an impact on consumer preferences, which led users to choose less expensive water purifier options. Furthermore, the commercial segment witnessed a downturn due to the closure of offices and public spaces. Therefore, despite these challenges, the pandemic highlighted the important function of water purification, that resulted in long-term changes in consumer habits and a greater understanding of the importance of water purifiers in sustaining health and well-being.
|
ATTRIBUTE |
DETAILS |
|
Study Period |
2018-2034 |
|
Base Year |
2023 |
|
Forecast Period |
2024-2034 |
|
Historical Period |
2019-2022 |
|
Growth Rate |
CAGR of 7.7% from 2024-2034 |
|
Unit |
Value (USD Billion) |
|
Segmentation |
Main Segments List |
|
By Type |
|
|
By Technology |
|
|
By End-User |
|
|
By Distribution Channel |
|
|
By Region |
|
POU Water Purifier Market size was values at USD 15.3 billion in 2023 and is projected to reach the value of USD 34.5 billion in 2034, exhibiting a CAGR of 7.7% during the forecast period.
The Point-of-Use (POU) Water Purifier Market involves compact water treatment systems installed directly where water is consumed, offering localized solutions to ensure clean and safe drinking water.
Countertop Filters segment and the RO segment accounted for the largest POU Water Purifier Market share.
Key players in the POU Water Purifier Market include Kent RO Systems Ltd., Eureka Forbes Ltd., A. O. Smith Corporation, Pentair plc, 3M Company, Whirlpool Corporation, Panasonic Corporation, LG Electronics Inc., Culligan International Company, Honeywell International Inc., Blue Star Limited, Coway Co., Ltd., Brita GmbH, Aquafresh RO, Havells India Limited, and Other Prominent Players.
Increasing health awareness and improvements in technology are the factors driving the pou water purifier market.
Select License Type
Select License Type
FATPOS CLIENT Appriciation DURING THE PROJECT
Working with Fatpos Global, allowed us to take advantage of their knowledge and easy approach, allowing us to collect important data utilizing a variety of techniques. The results were clearly presented and explained, and FG responded to our questions with speed and expertise.
|
Swiss-based global building materials manufacturer |
The analyses and presentations Fatpos Global have produced for us have been of a very high caliber and have allowed us to proactively improve our customer relationship management. They have also done so while maintaining complete anonymity. Without any doubt, we suggest Fatpos Global to you.
|
|
Tech-powered construction company |
We appreciate the team’s punctuality, flexibility in terms of report modification, post report purchase support and pleasant reaction all around. Overall, my experience with this company was nothing but positive, and I couldn't be more grateful for their excellent service. Thank you for all that you do!
|
|
American global management consulting firm |
We are able to concentrate on the topics and implications that are most important to our clients thanks to the adaptability and responsiveness of the team at Fatpos Global. We would highly recommend this company to anyone in need of their services, and I will certainly be using them again in the future.
|
|
Headquartered in Zug, Switzerland, leading supplier of medical and surgical instrument |
To better study our client demographics, develop the ideal product-price architecture, and enhance our target marketing initiatives, we hired Fatpos Global. Every component of the project was completed, and we are very happy with the useful insights and actionable results.
|
|
Kosovan company, A leading organic fertilizers producer |
Thank you for your team's generous assistance, The final report was delivered to me, and I find it to be really helpful. Also, you may be sure that I will get in touch with you if I ever require fresh materials for market research. Gratitude once more.
|
|
German specialty chemicals company based in Cologne, Germany |
