Share
Personalized Nutrition Market Size, Share, and Analysis, By Product (Standard Measurement and Active Measurement), By Application (Standard Supplement, Disease Based and Sports Nutrition), By End User (Direct-to-consumers, Wellness & Fitness Centres, Hospitals & Clinics and Institutions), By Forms (Tablets, Capsules, Liquids, Powder and Others) and By Region (North America, Europe, Asia-Pacific, And Rest of the World) And Regional Forecast 2024-2034
The market for Personalized Nutrition is expected to expand at a compound annual growth rate (CAGR) of 14.8% from 2024 to 2034. Initially valued at USD 12.2 billion in 2023, it is forecasted to grow to USD 55.7 billion by the end of 2034.
Personalized nutrition involves adapting dietary advice, food choices, and nutritional interventions to individual features such as genetics, health status, and personal preferences. Its purpose is to provide individualized recommendations that help in optimizing an individual's well-being by addressing their nutritional needs. This approach includes the use of advanced technologies like genetic testing, analytics, and blood analysis to gather information about an individual's physiology and metabolism. Personalized Nutrition has itself become a significant sector within the wellness industry, offering various products and services designed to meet consumers' nutritional needs. This trend of personalization is being motivated by rising consumer awareness and desire for dietary habits that exactly match their health goals and lifestyle preferences.
Personalized Nutrition Market is anticipated to reach USD 55.7 billion, growing at a CAGR of 14.8% during the forecast period due to the advances in technology, particularly in genomics and biotechnology, allowing for more precise and individualized dietary recommendations. There has been a rising awareness among different set of consumers becoming more aware of the benefits of personalized nutrition in preventing and managing chronic diseases , which has been an essential growth factor. The growing frequency of lifestyle-related health problems including obesity and diabetes stresses the importance of individualized nutritional routines. As digital health platforms become more user-friendly and accessible, more people are expected to adapt personalized dietary solutions. In future, the increasing integration of AI and machine learning will improve the accuracy and effectiveness of personalized nutrition, ensuring its expansion and relevance in the future health and wellness environment.
Source: Fatpos Global
Personalized Nutrition Market is segmented based on Products into Standard Measurement and Active Measurement. Both measurement methods are playing an influential role in the market, actively lining up with consumers' needs and preferences. Active Measurement, accounts for the dominant market share, with a significant growth prospect, in the age of technological advancements, consumers are using personalized and data-driven approaches using various apps, kits and programs, these personalized tech oriented solutions helps in providing customers the cater needs such as diseases management or better athletic performances, which helps in directly expanding the overall market reach. These active measurement options prevent various customers to avoid over-supplementation and maintain their stable nutritional diets. As the precision of these technologies develop, they will become crucial in individualized health schedules, driving wider acceptance and long-term growth in the personalized nutrition market.
Personalized Nutrition Market is segmented based on Application into Standard Supplement, Disease Based and Sport Nutrition. Standard supplements dominate the market by accounting for the majority of the market share. These supplements address general health and wellness concerns, appealing to a broad audience seeking nutritional support. They are easily available and often priced lower than personalized plans made for specific conditions or performance needs. Standard supplements require minimal customization and changes, making them user-friendly for beginners and those who remain uncertain about more complex plans. Their widespread appeal is further strengthened by the convenience and perceived safety of their general formulas. As a result, they remain a nutritional market staple, attracting customers who value convenience, price, and overall health benefits above highly individualized nutrition solutions.
Increasing shift in consumer preferences towards better products due to health awareness is enhancing market growth
Rise in health awareness is having a direct impact on the increase in interest towards personalized nutrition. Consumers are becoming more aware of the ultimate correlation between good diet and better health, this awareness among consumers calls for the demand of personalized nutrition plans which are structured accordingly for an individual’s needs and requirements. While an increase in chronic diseases such as obesity, diabetes, and heart disease are encouraging individuals to actively seek personalized solutions to manage and prevent these conditions, they are recognizing the potential of personalized nutrition in addressing specific dietary needs related to such diseases. Growing emphasis on protective healthcare has encouraged consumers to use personalized nutrition products as a measure to enhance their health and overall well-being.
Growing interest in personalized nutrition is fuelled by individuals' aspirations for more tailored fitness goals
Personalized nutrition plans are becoming more prevalent among athletes and fitness enthusiast, in order to achieve their customized fitness goals. For better performance, individuals are actively moving towards personalized nutrition to restructure their dietary intakes to achieve specific goals related to muscle building, endurance training, and effective recovery. Personalized plans assists individuals that they receive the right amount of nutrients for their bodies and goals, which can prevent the pitfalls of over-or under consumption of nutrients. A better data integrated approach has become essential, which is influenced by the rise of wearable technology and fitness trackers that generate valuable insights into various individuals’ activity. Using the data, personalized nutrition plans can provide more precise and better approach to address the unique needs for customer fitness outcomes.
Limited accessibility to the personalized plans due to their expensive price barriers are acting as a barrier towards growth prospects
There has been limited accessibility to personalized nutrition services, primarily due to the higher costs, which create challenges for market expansion. This process involves DNA testing, advanced analysis, and customized supplements, along with ongoing consultations, all contributing to higher expenses. These factors create a significant price barrier that restricts access for various budget-conscious customers and those with limited health coverage. High costs can hinder market penetration, which slows down the overall expansion and limits the potential reach of personalized nutritional solutions. Additionally, consumer resistance arises from various cost concerns, necessitating effective communication by companies to justify the value proposition of their services. To address these significant challenges, personalized nutrition companies are trying to implement strategies for better and greater accessibility. These include adopting tiered pricing structures that offer various plans, providing options for different customer budgets.
Personalized Nutrition Market is segmented based on regional analysis into five major regions: North America, Latin America, Europe, Asia Pacific and the Middle East and Africa. The North American region dominates the Personalized Nutrition Market, holding more than one-third of the market share. Several factors, such as increasing consumer awareness of health and wellness in the region, are driving the adoption of new technologies like personalized nutrition. With significant and well-developed healthcare infrastructure, it leads to higher per capita healthcare spending compared to other regions. Many leading companies in the nutritional space are headquartered in this region.
Regions such as Europe have been focusing more on preventive healthcare and rising disposable incomes; the region itself is expected to witness significant growth in the nutrition market. The Asia-Pacific region, with its large and growing population combined with increasing urbanization and rising disposable incomes, is creating a significant potential market for personalized nutrition.
Source: Fatpos Global
The Covid-19 pandemic has had a complex and multifaceted impact on the overall market sphere. Initial days led to disruptions in raw material sourcing and manufacturing, impacting the overall availability of nutrition products. The reduction in disposable incomes led some consumers to prioritize essential needs over these services. Immediate health concerns overshadowed long-term approaches, impacting long-term engagement and personalized nutritional plans. Positively, the pandemic highlighted the awareness of personal health and the importance of a healthier lifestyle, which led many people to explore personalized nutrition approaches for boosting immunity. Lockdowns and social distancing accelerated the adoption of e-commerce platforms and digital tools for providing personalized nutrition services, making them more accessible. Despite the initial problems, the nutrition market demonstrated resilience and experienced growth during the pandemic.
|
ATTRIBUTE |
DETAILS |
|
Study Period |
2018-2034 |
|
Base Year |
2023 |
|
Forecast Period |
2024-2034 |
|
Historical Period |
2019-2022 |
|
Growth Rate |
CAGR of 14.8% from 2024-2034 |
|
Unit |
Value (USD Billion) |
|
Segmentation |
Main Segments List |
|
By Product |
|
|
By Application |
|
|
By End User |
|
|
By Forms |
|
|
By Region |
|
Personalized Nutrition Market size was values at USD 12.2 billion in 2023 and is projected to reach the value of USD 55.7 billion in 2034, exhibiting a CAGR of 14.8% during the forecast period.
Personalized nutrition refers to adapting to different dietary advice, food choices and nutritional interventions generally based on individuals’ features such as genetics, health status and personal preferences. It aims to provide modified recommendations that can help in optimizing an individual’s well-being by addressing their nutrimental requirements.
The Active Measurement and Standard Supplement segment accounted for the largest Personalized Nutrition Market share.
Key players in the Personalized Nutrition Market include Amway, DNAfit, Superior Supplement, Nutrigenomix Inc., Viome, Nutrigenetics Unlimited, Genomelink, 23andMe, GX Sciences, Habit, DayTwo, Zipongo, Habit, Herbalife Nutrition, GenomeSmart. and Other Prominent Players.
The Personalized Nutrition Market is influenced by factors such as increasing health consciousness, advancements in genetic testing, and a growing demand for personalized dietary solutions to address the specific health goals.
Select License Type
Select License Type
FATPOS CLIENT Appriciation DURING THE PROJECT
Working with Fatpos Global, allowed us to take advantage of their knowledge and easy approach, allowing us to collect important data utilizing a variety of techniques. The results were clearly presented and explained, and FG responded to our questions with speed and expertise.
|
Swiss-based global building materials manufacturer |
The analyses and presentations Fatpos Global have produced for us have been of a very high caliber and have allowed us to proactively improve our customer relationship management. They have also done so while maintaining complete anonymity. Without any doubt, we suggest Fatpos Global to you.
|
|
Tech-powered construction company |
We appreciate the team’s punctuality, flexibility in terms of report modification, post report purchase support and pleasant reaction all around. Overall, my experience with this company was nothing but positive, and I couldn't be more grateful for their excellent service. Thank you for all that you do!
|
|
American global management consulting firm |
We are able to concentrate on the topics and implications that are most important to our clients thanks to the adaptability and responsiveness of the team at Fatpos Global. We would highly recommend this company to anyone in need of their services, and I will certainly be using them again in the future.
|
|
Headquartered in Zug, Switzerland, leading supplier of medical and surgical instrument |
To better study our client demographics, develop the ideal product-price architecture, and enhance our target marketing initiatives, we hired Fatpos Global. Every component of the project was completed, and we are very happy with the useful insights and actionable results.
|
|
Kosovan company, A leading organic fertilizers producer |
Thank you for your team's generous assistance, The final report was delivered to me, and I find it to be really helpful. Also, you may be sure that I will get in touch with you if I ever require fresh materials for market research. Gratitude once more.
|
|
German specialty chemicals company based in Cologne, Germany |
