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Over-The-Top Devices and Services Market: By Content (VoIP, Text & Images, Video), By Revenue Source (AVOD, SVOD, TVOD), By Platform (Mobile Devices & Computers, Smart TVs & Set-Top Box, Gaming Console), and Region - Global Analysis of Market Size, Share & Trends For 2021-2022 and Forecasts To 2032
Over-The-Top (OTT) services are the media services that are offered directly to watchers through the Internet. OTT avoids broadcast, cable, and platforms like satellite television: the kind of companies that customarily play the role of distributors or controllers of content like these. In order to prevent monopolistic competition, it has also been used to designate no-carrier smartphones and apps for phones that send data in this way, including both those that substitute other call ways and the ones that update software. Devices that access over-the-top content but are not laptops, desktop computers, or mobile phones. Smart TVs, Apple TVs, Chromecast, Xbox, PlayStation, Amazon Fire Sticks, and other streaming gadgets are a few readily available examples.
Over-The-Top Devices and Services to surpass USD 549.4 billion by 2032 from USD 82.36 billion in 2021 at a CAGR of 18.9% in the coming years, i.e., 2022-32. One of the key reasons propelling the Over-The-Top Devices and Services Market is the significant growth of the media and entertainment sector as well as the rising demand for high-quality streaming content on smart devices. Moreover, the adoption of cutting-edge technology by service providers and the delivery of personalized content have greatly increased the industry's appeal and are predicted to accelerate the revenue generation over the next seven years.
Over-The-Top Devices and Services Market is categorized on the basis of Content into VoIP, Text & Images, and Video. The OTT Video sector held the maximum revenue share in 2019 and is anticipated to lead the dominance throughout the forecast year. The revenue for this market segment has been primarily driven by the rising number of OTT subscriptions. Innovative video streaming devices have been created as a result of advances in broadcast technology. The advent of features like adaptive bitrate streaming has made the providers of video streaming platforms, like Hulu and Netflix extremely appealing.
Over-The-Top Devices and Services Market is categorized on the basis of Platform into Mobile Devices & Computers, Smart TVs & Set-Top Box, and Gaming Console. The computers & mobile devices segment held a major share in 2019 and is anticipated to lead in the future as well. The creation of sophisticated apps that enable simple downloads, access to live music and video, and live content streaming on laptops, tablets, smartphones, and PCs, regardless of place or time, is the result of ongoing advancements in mobile technology and computing.
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Market Dynamics
The main factor driving the Over-The-Top Devices and Services Market is the growing use of mobile phones and other digital devices, which increases demand for OTT services. The use of smartphones and other consumer devices has increased globally. The use of these high-speed broadband ranges is increasing. In densely populated locations, the need for over-the-top equipment and services has expanded due to growing investment in numerous wireless sectors. This is majorly driving the Over-The-Top Devices and Services Market.
Consumers are encouraged to adopt OTT technologies since they are readily available at reasonable prices and offer a highly personalized experience. The rising disposable incomes and rising standards of life also contribute to market growth. The Over-The-Top Devices and Services Market is also being driven by reasons, such as technical advancements, rising consumer spending power, and rising demand for online content. Numerous chances for growth are anticipated to arise during the forecast period as a result of factors like rising consumer awareness and rising demand from emerging nations.
The Ministry of Electronics and Information Technology's (Meity) strict laws and regulations governing streaming material on over-the-top (OTT) services are anticipated to be the main barrier to the growth of the Over-The-Top Devices and Services Market over the projected period. Moreover, costs related to over-the-top (OTT) services may deter new players from entering the market, hence restraining the market growth. Also, the presence of inexpensive alternatives like satellite or cable-based programming is projected to have a negative impact on the growth of the trade during the forecast period.
Company Overview, Business Strategy, Key Product Offerings, Financial Performance, Key Performance Indicators, Risk Analysis, Recent Development, Regional Presence, SWOT Analysis
Over-The-Top Devices and Services Market is segmented based on regional analysis into five major regions: North America, Latin America, Europe, Asia Pacific and the Middle East and Africa. North America registered significant share of the market in 2019 and is anticipated to lead over the forecast period as well. Established nations with strong economies, like the U.S., are investing heavily in new technologies. There are well-known verticals in the area that can make the necessary investments in cutting-edge, dependable IT infrastructure for the steadily increasing data traffic.
With a remarkable CAGR, Asia Pacific is anticipated to become the fastest-growing regional market. International service providers have flocked to the area to take advantage of subscription OTT's growing popularity.
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The COVID-19 pandemic's entry had a beneficial effect on the OTT market since audiences began watching more content on OTT devices at home. Traditional media distribution has had a debilitating effect, but during the global lockdown, OTT channels have exploded like never before. One of the areas of the entertainment market that has performed quite well even in the current environment is the consumer-centric, digitally driven Over-The-Top business.
REPORT ATTRIBUTE |
DETAILS |
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Market Size Value in 2021 |
USD 82.36 billion |
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Revenue Forecast in 2032 |
USD 549.4 billion |
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Growth Rate |
CAGR of 18.9% from 2022 to 2032 |
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Base Year for Estimation |
2021 |
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Quantitative Units |
Revenue in USD billion and CAGR from 2022 to 2032 |
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Report Coverage |
Revenue forecast, company ranking, competitive landscape, growth factors, and trends |
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Segments Covered |
Content, Revenue Source, Platform, and Region |
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Regional Scope |
North America, Europe, Asia Pacific, Latin America, Middle East & Africa (MEA) |
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Key Companies Profiled |
Amazon, Microsoft Corporation, The Walt Disney Company, Disney+ Hotstar, Apple Inc., Google Inc., Tencent Holdings Ltd., Facebook Inc., Netflix, Yahoo Inc., Akamai Technologies, Roku Inc., CuriosityStream, Hulu LLC, Limelight Networks Inc., and Other Prominent Players. |
The Over-The-Top Devices and Services Market size was estimated at USD 82.36 billion in 2021 and is expected to reach USD 549.4 billion in 2032
Over-The-Top (OTT) services are the media services that are offered directly to watchers through the Internet.
The Video and Mobile Devices & Computers segments accounted for the larger share of the Over-The-Top Devices and Services Market.
Key players in the Over-The-Top Devices and Services Market are Amazon, Microsoft Corporation, The Walt Disney Company, Disney+ Hotstar, Apple Inc., Google Inc., Tencent Holdings Ltd., Facebook Inc., Netflix, Yahoo Inc., Akamai Technologies, Roku Inc., CuriosityStream, Hulu LLC, Limelight Networks Inc., and Other Prominent Players.
One of the key reasons propelling the Over-The-Top Devices and Services Market is the significant expansion of the media and entertainment sector as well as the rising demand for high-quality streaming content on smart devices.
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