Share
Out-of-Home Advertising Market: By Product (Digital Billboards, Transit, Street Furniture), By Industry Vertical (Telecom, Transport, BFSI, Retail, FMC&G, E-commerce, and M&E [Mechanical & Electrical]), And Region - Global Analysis of Market Size, Share & Trends For 2019-2021 And Forecasts To 2031
Out-of-Home Advertising Market to surpass USD 49.6 billion by 2031 from USD 25.1 billion in 2021 at a CAGR of 4.2% throughout the forecast period 2021-31.
OOH advertising, also known as outdoor advertising, outdoor media, and out-of-home media, is a type of advertising that is seen outside of the customer home. Some of the examples of this type of advertising are Billboards, benches, bus shelters, etc. Also, there are other OOH advertising models. One of the models is known as “on the go" where location plays the important role. Examples are Billboards, posters, and wallscapes were placed which can be seen while walking/ change in position. It also includes other location-based media such as at convenience stores, medical centers, hairdressers, and other physical locations. In total, Billboards, street furniture, transit, and alternative are the four basic types of out-of-home advertising.
Global Out-of-Home Advertising Market to surpass USD 49.6 billion by 2031 from USD 25.1 billion in 2021 at a CAGR of 7% in the coming years, i.e., 2021-2031. The global OOH industry is likely to be driven by factors such as the rise in NFC and GPS technologies, as well as the growth of digital advertising and networks. Increased spending on programmatic advertising, smart city deployment, and advancements in display technology are also likely to propel the industry forward. Additionally, to extend their product portfolio globally, multinational companies in this industry are working on mergers and acquisitions with other key companies.
On the basis of Product, the global Out-of-Home Advertising Market is fragmented into Digital Billboards, Transit, and Street Furniture. A billboard is a large outdoor advertising structure (also known as a billboard) that is typically located in high-traffic areas such as along main roads. Food and beverage industry, automotive industry, health and medical industry, business and personal services, consumer goods, and others employ various platforms, both static and digital.
Global Out-of-Home Advertising Market is classified on the basis of Industry Vertical into Telecom, Transport, BFSI, Retail, FMC&G, E-commerce, and M&E (Mechanical & Electrical). Owing to the increased usage of OOH advertising and the adoption of creative and compelling brand stories to engage with customers, the E-Commerce segment dominates the industry. To entice a big audience, firms come up with new and appealing marketing strategies.
The Growing Urbanization and Infrastructure Developments
The number of people who spend time outside has increased as infrastructure has improved and the number of shopping complexes and malls has increased. As a result, businesses are focusing on using digital OOH advertising as a platform for reaching a larger audience. Furthermore, the popularity of digital billboards has risen as a result of their capacity to effectively engage audiences. Additionally, the cost of digital marketing has decreased in recent years, making them more accessible to businesses of all sizes.
The Increasing Urban Population in Developed and Developing Economies
The rise of the out-of-home (OOH) advertising business was aided by the growing urban population. As the population of cities grows, traffic congestion and waiting times increase. The OOH advertising business is being driven by the growing urban population in developed and developing countries, which is contributing to increased traffic congestion.
The volatile costs associated with the Out-of-Home Advertising
The out of home advertising (OOH) market's growth is likely to be limited by the unpredictable cost of advertising. Billboard advertising expenses fluctuate depending on a variety of criteria including circulation (the total volume of vehicles passing by the billboard), demographics, and impressions.
Company Overview, Business Strategy, Key Product Offerings, Financial Performance, Key Performance Indicators, Risk Analysis, Recent Development, Regional Presence, SWOT Analysis
Global Out-of-Home Advertising Market is segmented based on regional analysis into five major regions: North America, Latin America, Europe, Asia Pacific and the Middle East and Africa. In 2021, Asia Pacific was the largest ooh (out-of-home advertising) market. The rise of the out of home (OOH) advertising business was aided by the growing urban population. As the population of cities grows, traffic congestion and waiting times increase. The ooh (out-of-home advertising) market in North America was the second largest. Asia-Pacific, Eastern Europe, Western Europe, South America, North America, the Middle East, and Africa are the regions covered in this research.
Covid-19 has had an impact on nearly every aspect of our life. While many of the changes brought about may be transient, others will be permanent. Due to the pandemic, people spent less time traveling to work or walking around the streets, resulting in a significant reduction in both automotive and pedestrian traffic in the city. While this may have been a welcome relief for city dwellers, it is not a happy situation for Out-of-Home (OOH) advertisers that rely on these high-traffic areas.
|
Report Attribute |
Details |
|
Market size value in 2021 |
USD 25.1 billion |
|
Revenue forecast in 2031 |
USD 49.6 billion |
|
Growth Rate |
CAGR of 7% from 2021 to 2031 |
|
Base year for estimation |
2020 |
|
Quantitative units |
Revenue in USD million and CAGR from 2021 to 2031 |
|
Report coverage |
Revenue forecast, company ranking, competitive landscape, growth factors, and trends |
|
Segments covered |
Product, Industry Vertical and Region |
|
Regional scope |
North America, Europe, Asia Pacific, Latin America, Middle East & Africa (MEA) |
|
Key companies profiled |
JCDecaux Group, Clear Channel Outdoor Holdings Inc., OUTFRONT Media, Daktronics Dr., Prismview LLC, NEC Display Solutions Ltd., OOH advertising! Media Ltd., Broadsign International LLC., Stroer SE & Co. KGaA, Mvix, Inc., Christie Digital Systems Inc., and Others Prominent Players. |
Out-of-Home Advertising Market size was estimated at USD 25.1 billion in 2021 and is expected to reach USD 49.6 billion in 2031
Any visual advertising media found outside of the home is known as out-of-home advertising (OOH). Billboards, indoor and outdoor signs, adverts on street furniture such as bus shelters or benches, in transit locations such as train stations or airports, and place-based ad media such as those found at a cinema or a stadium are examples of this.
The Digital Billboards segment accounted for the largest Out-of-Home Advertising Market share.
Key players in the Out-of-Home Advertising Market include JCDecaux Group, Clear Channel Outdoor Holdings Inc., OUTFRONT Media, Daktronics Dr., Prismview LLC, NEC Display Solutions Ltd., OOH advertising! Media Ltd., Broadsign International LLC., Stroer SE & Co. KGaA, Mvix, Inc., Christie Digital Systems Inc., and Others Prominent Players.
As the urban population grows, so does spending power, and as a result, corporations are increasingly focusing on urban areas to expand their market share, and this significant element is predicted to boost industry growth.
Select License Type
Select License Type
FATPOS CLIENT Appriciation DURING THE PROJECT
Working with Fatpos Global, allowed us to take advantage of their knowledge and easy approach, allowing us to collect important data utilizing a variety of techniques. The results were clearly presented and explained, and FG responded to our questions with speed and expertise.
|
Swiss-based global building materials manufacturer |
The analyses and presentations Fatpos Global have produced for us have been of a very high caliber and have allowed us to proactively improve our customer relationship management. They have also done so while maintaining complete anonymity. Without any doubt, we suggest Fatpos Global to you.
|
|
Tech-powered construction company |
We appreciate the team’s punctuality, flexibility in terms of report modification, post report purchase support and pleasant reaction all around. Overall, my experience with this company was nothing but positive, and I couldn't be more grateful for their excellent service. Thank you for all that you do!
|
|
American global management consulting firm |
We are able to concentrate on the topics and implications that are most important to our clients thanks to the adaptability and responsiveness of the team at Fatpos Global. We would highly recommend this company to anyone in need of their services, and I will certainly be using them again in the future.
|
|
Headquartered in Zug, Switzerland, leading supplier of medical and surgical instrument |
To better study our client demographics, develop the ideal product-price architecture, and enhance our target marketing initiatives, we hired Fatpos Global. Every component of the project was completed, and we are very happy with the useful insights and actionable results.
|
|
Kosovan company, A leading organic fertilizers producer |
Thank you for your team's generous assistance, The final report was delivered to me, and I find it to be really helpful. Also, you may be sure that I will get in touch with you if I ever require fresh materials for market research. Gratitude once more.
|
|
German specialty chemicals company based in Cologne, Germany |
