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On-the-Go Breakfast Products Market

On-the-Go Breakfast Products Market: By Type (Bakery Products, Fruit & Vegetable-based Products, Cereal-based Products, Dairy Products, Beverages, Meat & Poultry), By Distribution Channel (Supermarkets and Hypermarkets, Convenience Stores, Specialty Stores, Online Retail), And Region - Global Analysis of Market Size, Share & Trends For 2019-2021 And Forecasts To 2031

Published on: Mar-2023
Report Code: FG F&B 00998
No. of Pages: 170-350
Report Format: PDF

Product Overview

On-the-Go Breakfast Products Market to surpass USD 2.1 billion by 2031 from USD 1.4 billion in 2021 at a CAGR of 4.2% throughout the forecast period 2021-31.

On-the-go breakfast products are foods that don't need to be cooked and can be consumed right away. Sandwiches and burgers, egg meals, bakery products, sausages and salamis, beverages, breakfast bars, and cereal meals are all included in this area. On-the-go breakfast products are nutrient-dense and convenient, containing healthy vegetables, fats, fiber, and fruits to keep you satisfied and invigorated throughout the day. These kinds of breakfasts are perfect for people who have a busy work schedule and don't have time to cook.

Market Highlights

Global On-the-Go Breakfast Products Market is expected to project a notable CAGR of 4.2% by 2031

Global On-the-Go Breakfast Products Market to surpass USD 2.1 billion by 2031 from USD 1.4 billion in 2021 at a CAGR of 4.2% in the coming years, i.e., 2021-2031. Owing to the rising western culinary culture and diet among the urban population, on-the-go breakfast goods are in high demand. Breakfast On-the-Go also helps weight maintenance by offering acute nutrients to the individual throughout the day. Furthermore, technological developments in the production of ready-to-eat items are expected to boost the market for on-the-go breakfast products over the research period.

Figure - Market Analysis of Global On-the-Go Breakfast Products Market

 

Global On-the-Go Breakfast Products Market: Segments

Cereal-based Products segment is expected to grow with the highest CAGR during 2021-31

On the basis of Type, the global On-the-Go Breakfast Products Market is fragmented into Bakery Products, Fruit & Vegetable-based Products, Cereal-based Products, Dairy Products, Beverages, and Meat & Poultry. Due to the expanding trend of healthy breakfast in the region, cereal-based items such as on-the-go breakfast cereals and cereal bars have become common in developed markets in North America and Europe. Due to the increased adoption of western diets in developing economies, bakery products such as breakfast cookies, sandwiches, bagels, and burgers are gaining appeal.

Supermarkets and Hypermarkets segment is expected to grow with the highest CAGR during 2021-31

Global On-the-Go Breakfast Products Market is classified on the basis of Distribution Channel into Supermarkets and Hypermarkets, Convenience Stores, Specialty Stores, and Online Retail. Supermarkets and hypermarkets are expected to grow rapidly due to the broad range of products available and the convenience of making purchases all under one roof. In such stores, products are assigned to specific aisles, giving customers a wide range of choices. These mass merchandisers' discounts and offers to attract customers are likely to increase their sales performance as well.

Figure - Market Analysis of Global On-the-Go Breakfast Products

Market Dynamics

Drivers

Higher adoption of innovative packaging along with inclination towards preference for packaged foods

The rise of the on-the-go-breakfast food sector is being fueled by rising packaging technologies and a significant trend toward packaged food consumption throughout industrialized countries. Manufacturers are being encouraged to produce and give convenience to consumers in the form of heat-and-eat meals or rapid meal options thanks to a variety of technological technology. As a result, technological advancements in the production of ready-to-eat items are expected to boost the market for on-the-go breakfast products over the forecast period.

Changes in Lifestyle are demanding Packaged Foods

Demand for easy or packaged food is increasing as people's lifestyles change in terms of working hours, transportation time, and daily chore time. Furthermore, an increasing number of single-person homes, working professionals, and students are adopting on-the-go breakfast, which is readily available in supermarkets and convenience stores, which is likely to fuel market expansion for on-the-go breakfast items.

Restraint

High costs associated with the On-the-Go Breakfast Products

Weak network distribution of on-the-go breakfast products mainly in developing countries is projected to limit the industry growth of on-the-go breakfast products. Another key factor that is predicted to restrain the industry growth of on-the-go breakfast products is richness as these items are comparatively costly compared to traditional breakfast products.

Global On-the-Go Breakfast Products Market:

Key Players

  • Kellogg Co.

           Company Overview, Business Strategy, Key Product Offerings, Financial Performance, Key Performance Indicators, Risk Analysis, Recent Development, Regional Presence, SWOT Analysis

  • General Mills Inc.
  • Raisio PLC
  • Bagrry's India Ltd.
  • Sanitarium
  • Quaker Oats Company
  • Weetabix Ltd.
  • Nestle S.A.
  • Moma Foods
  • Uncle Toby's
  • Other Prominent Players

Global On-the-Go Breakfast Products Market: Regions

Global On-the-Go Breakfast Products Market is segmented based on regional analysis into five major regions: North America, Latin America, Europe, Asia Pacific and the Middle East and Africa. Owing to people's busy work schedules and chaotic lifestyles, North America is predicted to rise rapidly. Healthy breakfast alternatives that can be taken on-the-go are in high demand in the region, thanks to an expanding trend of healthy snacking. To accommodate the increased demand for healthy, convenient breakfast options, producers are introducing new items.

Impact of COVID-19 on On-the-Go Breakfast Products Market

The temporary closure of several factories and facilities in major regions like North America, South America, Europe, Asia Pacific, and the Middle East and Africa had a serious impact on the global supply chain, impacting manufacturing, sales of various items, and delivery schedules. In addition to this, multiple companies have already stated that deliveries of goods may be deferred and that the future sales of their products may get affected.

Global On-the-Go Breakfast Products Market is further segmented by region into:

  • North America Market Size, Share, Trends, Opportunities, Y-o-Y Growth, CAGR – United States, Mexico, and Canada
  • Latin America Market Size, Share, Trends, Opportunities, Y-o-Y Growth, CAGR – Argentina, Columbia, Brazil, and Rest of Latin America
  • Europe Market Size, Share, Trends, Opportunities, Y-o-Y Growth, CAGR – United Kingdom, France, Germany, Italy, Russia, and Rest of Europe
  • Asia Pacific Market Size, Share, Trends, Opportunities, Y-o-Y Growth, CAGR – India, China, South Korea, Japan, Southeast Asia, and Rest of Asia Pacific
  • Middle East and Africa Market Size, Share, Trends, Opportunities, Y-o-Y Growth, CAGR – UAE, Saudi Arabia, South Africa, and Rest of Middle East and Africa

Global On-the-Go Breakfast Products Market report also contains analysis on:

On-the-Go Breakfast Products Market Segments:

  • By Type
    • Bakery Products
    • Fruit & Vegetable-based Products
    • Cereal-based Products
    • Dairy Products
    • Beverages
    • Meat & Poultry 
  • By Distribution Channel
    • Supermarkets and Hypermarkets
    • Convenience Stores
    • Specialty Stores
    • Online Retail 
  • On-the-Go Breakfast Products Market Dynamics
  • On-the-Go Breakfast Products Market Size
  • Supply & Demand
  • Current Trends/Issues/Challenges
  • Competition & Companies Involved in the Market
  • Value Chain of the Market
  • Market Drivers and Restraints

On-the-Go Breakfast Products Market Report Scope and Segmentation

REPORT ATTRIBUTE

DETAILS

Market size value in 2021

USD 1.4 billion

Revenue forecast in 2031

USD 2.1 billion

Growth Rate

CAGR of 4.2% from 2021 to 2031

Base year for estimation

2020

Quantitative units

Revenue in USD million and CAGR from 2021 to 2031

Report coverage

Revenue forecast, company ranking, competitive landscape, growth factors, and trends

Segments covered

Type, Distribution Channel, and  Region

Regional scope

North America, Europe, Asia Pacific, Latin America, Middle East & Africa (MEA)

Key companies profiled

Kellogg Co., General Mills Inc., Raisio PLC, Bagrry's India Ltd., Sanitarium, Quaker Oats Company, Weetabix Ltd., Nestle S.A., Moma Foods, Uncle Toby's, and Other Prominent Players.

Frequently Asked Questions (FAQ):

The On-the-Go Breakfast Products Market size was estimated at USD 1.4 billion in 2021 and is expected to reach 2.1 billion by 2031.

Cereal meals, breakfast bars, sandwiches & burgers, bakery products, dairy products, and egg meals are examples of on-the-go breakfast products.

The Cereal-based Products segment accounted for the largest On-the-Go Breakfast Products Market share.

Key players in the On-the-Go Breakfast Products Market include Kellogg Co., General Mills Inc., Raisio PLC, Bagrry's India Ltd., Sanitarium, Quaker Oats Company, Weetabix Ltd., Nestle S.A., Moma Foods, Uncle Toby's, and Other Prominent Players.

Industry development is predicted to be fueled by fast-paced lives, rising female labor participation, longer commuting times, and more urbanization.

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