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Mobile Analytics Market: Segmented: By Type (Mobile Advertisement & Advertisement Analytics, In-App Behavioral Analytics, Application Performance Analytics, and Others), By Deployment (Cloud, and On-premise), By End-User (Media & Entertainment, BFSI, Retail and E-commerce, Transportation & Logistics, IT & Telecommunication, and Others), And Region - Global Analysis of Market Size, Share & Trends For 2021-2022 And Forecasts To 2032
Mobile Analytics Market to surpass USD 44.21 billion by 2031 from USD 5.60 billion in 2021 at a CAGR of 23% in the coming years, i.e., 2022-32.
Mobile Analytics is a procedure of attaining insights by analyzing and measuring the data generated by mobile users. Mobile analytics is used to understand user interaction and behavior with mobile applications and mobile websites. It tracks user activity, stores the data, and analyzes it to get a brief idea of the dynamics in the market. Mobile analytics is very crucial for companies as it helps them to know their targeted customers, reasons for engagement, and user behavior to certain developments or changes in mobile apps or websites. Companies use mobile analytics to improve user experience, analyze the market competition, and augment informed decision-making in order to grow their business and generate more revenue.
Growth in the number of smartphone users, digitalization, rising number of mobile applications, advancement in Mobile Analytics Tools and rising Digital Advertisements are boosting the growth of the Mobile Analytics market.
Mobile Analytics market is classified on the basis of type into Mobile Advertisement & Advertisement Analytics, In-App Behavioral Analytics, Application Performance Analytics, and Others. Mobile Advertisement & Advertisement Analytics segment is dominating the market with the largest market share. The growth is attributed to the use of campaign analytics to measure and boost the ROI on various marketing efforts such as running promotional campaigns, email marketing, social media advertisements etc.
Mobile Analytics market is classified on the basis of end-user into Media & Entertainment, BFSI, Retail and E-commerce, Transportation & Logistics, IT & Telecommunication, and Others. Retail and E-commerce is projected to grow with the highest CAGR during the forecast period. Growing mobile users, rising need to fulfill customer satisfaction and improve their experience along with surging E-commerce websites and applications are contributing to the growth of the segment.
Growth in the number of Smartphone Users
Smartphone users have significantly increased in the past few years, which has resulted in the growth of the number of internet users worldwide. Smartphone provides easy internet access to individuals and thus has provided a great opportunity to businesses for targeting their customers virtually. Various businesses launched their own applications and websites to grow their online presence in the market and generate higher revenue from sales. Constant efforts to improve user experience and understand the behavior of consumers have raised the demand for mobile analytics solutions from E-commerce and other industries. Moreover, the growing use of mobile analytics solutions by BFSI and government organizations and the rising number of mobile applications are boosting market growth.
Advancement in Mobile Analytics Tools and Rising Digital Advertisements
The wide variety of mobile analytics tools such as data management platforms, CRM, and business intelligence tools equipped with advance technology are driving the growth of the Mobile Analytics Market. These tools help businesses gain real time insights to make fast and informed decisions in the market. Furthermore, the rising usage of mobile-based platforms to run promotional campaigns and advertisements, email marketing etc. by many companies are booming the demand for Mobile Analytics solutions.
Privacy and Security Concerns & Lack of Awareness and Expertise
Growing security and privacy concerns related to user data is hampering the growth of Mobile Analytics market. Also, the lack of proper awareness about mobile analytics solutions among some businesses along with a shortage of expert professionals is hindering market growth.
Company Overview, Business Strategy, Key Product Offerings, Financial Performance, Key Performance Indicators, Risk Analysis, Recent Development, Regional Presence, SWOT Analysis
Mobile Analytics market is segmented based on regional analysis into five major regions: North America, Latin America, Europe, Asia Pacific and the Middle East and Africa. Asia Pacific is projected to grow with the highest CAGR during the forecast period. The growth is attributed to the expanding IT industry, rising demand for mobile analytics solutions by retail and E-commerce businesses, growing internet users and the presence of key market players in the region. Presently, North America holds the largest share in the Mobile Analytics Market owing to the widespread adoption of mobile analytics solutions by various industries.
Coronavirus pandemic has adversely affected economies around the globe. Nationwide lockdown regulations were imposed in many countries to control the spread of the virus and social distancing norms were strictly followed by the citizens. Many businesses and industries increased their online presence in order to reach out to their customers and to deal with their clients. Increase in the internet users globally made it easier for companies to track user activities and promote their marketing campaigns, which induced the use of mobile analytical solutions by various industries. Also, government launched various applications and websites to track the spread of coronavirus and to release health guidelines for its citizens. Covid-19 had a positive impact on the Mobile Analytics Market as the usage of mobile apps and websites increased during the pandemic.
| Report Attribute | Details |
| Market size value in 2021 | USD 5.60 billion |
| Revenue forecast in 2031 | USD 44.21 billion |
| Growth Rate | CAGR of 23% from 2022 to 2032 |
| Base year for estimation | 2021 |
| Quantitative units | Revenue in USD million and CAGR from 2022 to 2032 |
| Report coverage | Revenue forecast, company ranking, competitive landscape, growth factors, and trends |
| Segments covered |
Type, Deployment, End-User, and Region |
| Regional scope | North America, Europe, Asia Pacific, Latin America, Middle East & Africa (MEA) |
| Key companies profiled | IBM Corporation, Adobe Systems Inc., Amazon Web Services, Inc., App Annie, CleverTap, Flurry, Google Inc., Microsoft Corporation, Oracle Corporation, Webtrends Inc., Apple Inc., Facebook Inc., Upland Software, Inc., Mixpanel Inc., Pendo.io, and Other Prominent Players |
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