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Herbal Toothcare Market; By Product Type(Toothpaste, Mouthwash and Tooth Powder); By Distribution Channel (Online, Wholesale and Retail); and Region -Analysis of Market Size, Share & Trends for 2016 - 2019 and Forecasts to 2030
Herbal Toothcare market to surpass USD 2.7 Billion by 2030, which is valued at 1.65 billion in 2019 at a compound annual growth rate of 4.50%
Herbal tooth care is used for oral hygiene care. It avoids oral problems like gum and tooth decay and ensures that the mouth is kept clean by brushing and flossing. They are used in cleaning and maintenance of the teeth and provide external strength to the teeth. They facilitate oral hygiene and helps to combat tooth plaque and halitosis disease. It contains many herbal ingredients like camphor, barleria prionitis, Acacia arabica, clove, walnut, cinnamon, etc. which helps in building strong teeth and provide additional gum care. It may present in various forms depending on the role it performs like semi-liquid in the form of toothpaste, liquid in the form of mouthwash, etc., and powdered solid.
According to the report, this growth is anticipated due to the advent of rising demand for herbal tooth care globally as customers often use this product on daily basis. Continuous purchasing rate is also high for this product as people of all ages use this product. Moreover, a growing dental problem especially in a young generation has boosted the demand for herbal tooth care products.
GlobalHerbal ToothcareMarket is segmented by distribution channel into online, wholesale, and retail. This growth is attributed to the fact that people prefer to buy products from the specialty store and due to the direct connection between the retailer and the customer create more revenue opportunities. Specialty stores provided detailed and complete knowledge about the product which gains consumer’s point of attraction. Moreover, rising retail store penetration and an increasing number of daily retail stores provide a boost to this segment's growth. However, the online segment is also anticipated to register a significant growth owing to convenience in buying and facilities like free home delivery, easy payment, and a shifting trend towards online shopping.
Global Herbal Toothcare market is segmented by product type into toothpaste, mouthwash, and tooth powder. The toothpaste segment accounts for almost 80% for the herbal Toothcare market. This is due to the addition of antimicrobial agents and other medicinal herbs extracted from different plant types. Moreover, daily activity of brushing and increasing consciousness among people of all ages regarding oral hygiene and the importance of strong and white teeth creates opportunities for the market growth.
Growing dental problems
Rising oral care problems and increasing the problem of dental plaque deposit have become a major concern for the medical sector in every part of the world. Tooth diseases like decay, gingivitis, halitosis, etc have created a demand for a product that is less harmful and provides long-term oral care. Poor oral care leads to various pathogenic diseases like the oral cavity. Rising consciousness among people and a greater need for tooth protection has created a worldwide demand for herbal tooth care products.
Easy availability
The products are easily available through the online and offline market. Various supermarkets promote the use of herbal Toothcare products. Due to growing demand, these products are made available in every retail store and even in unorganized shops. Online stores such as Walmart and other grocery store sell these products and makes it easily accessible to the population.
High installation cost
The high installation cost of herbal plant and further cost in research and development hinders the market growth. Furthermore, the requirement of registration especially in the Asia Pacific region proves to be a major constrain in the market growth. Government regulatory requirements along with unmanageable manufacturing and advertising approval restrict market growth.
Difficulty in authenticating herbs
Another factor restricting market growth is the authentication and collection of herbs used in medicine for the production of the good. Synthetic and counterfeit products restrain market growth. Adulteration while making the herbal tooth care product has caused a major challenge for market players.
Asia Pacific was the largest market accounting for XX% of total market volume share in 2019
Asia Pacific led the global market for global herbal tooth care market films with XX% of the overall demand in 2019. With fast industrialization and urbanization, countries like India, China, and many others have been the growing consumer leading to an improved standard of living and increasing demand for herbal Toothcare products and surging trend of the population for the localized products. Moreover, globalization and the rising population in these countries create a large demand for this product. Rising purchasing power and increased penetration of herbal care products have gained traction and is expected to further rise shortly.
Procter & Gamble
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