Global Women’s Digital Health Market

Product Overview

Women’s Digital Health Market size was USD 2.1 billion in 2021 and projected to grow from USD 3.0 billion in 2023 to USD 15.9 billion by 2032, exhibiting a CAGR of 20.3% during the forecast period.

Women's health emphasizes on the prevention, treatment, and detection of illnesses and ailments that have an impact on a woman's emotional and physical health. Women's Digital solutions manages sicknesses and health hazards while promoting female wellbeing by with communications and information technologies in medicine and most other health professions. It enhances health results by offering individualized patient treatment in-person or with the help of neural networks to diagnose diseases.

Market Highlights

Women’s Digital Health Market is expected to project a CAGR of 20.3 % during the forecast period, 2022-2032

Women’s Digital Health Market is expected to reach USD 15.9 billion, growing at a CAGR of 20.3% during the forecast period owing to the growing penetration of smartphone, implementation of precautionary healthcare, increasing funding, and favorable policies. Furthermore, the potential for Women’s Digital Health Market is illustrated by the rise in chronic and general ailments, infectious diseases, and other conditions. These factors are expected to boost the growth of Women’s Digital Health Market in the forecast period.

Women’s Digital Health Market Segmentation

Wearable Devices segment is expected to dominate in the forecast period

Women’s Digital Health Market is classified based on the Type into Mobile Applications, Wearable Devices, Diagnostic Tools, and Others. The Mobile Applications segment registered a major share of the market in 2020 owing to the growing popularity of mobile applications for the managing menstrual cycles, pregnancy, and fertility cycles. Conversely, the Wearable Devices segment is anticipated to have the fastest growth over the projection period, and diagnostics tools are also steadily gaining popularity due to improvements introduced by the firms.

General Healthcare & Wellness segment is expected to dominate in the forecast period

Women’s Digital Health Market is classified based on the Application into Reproductive Health, Pregnancy & Nursing Care, Pelvic Care, and General Healthcare & Wellness. The Reproductive Health segment registered a major market share in 2020 due to the highest rate of adoption of mobile health management applications for women. The general healthcare & wellness segment, conversely, is projected to increase at the faster rate over the estimated period.

Market Dynamics                                               

Growth Drivers

Growing Variety of Diseases and Conditions in Women is Expected to Boost the Market Growth

A significant factor propelling the growth of the Women's Digital Health Market in the estimated period is the increasing variety of chronic and general illnesses. The market is being driven by a favorable regulatory environment, strong growth in investments and funding, rising awareness and rising adoption of digital health solutions for women’s health, and other factors. Rising innovations, faster improvements that support a variety of preventative care and individualized methods, and the widespread use of cutting-edge technologies for women's digital health, will all contribute to the market growth.

Governments Focus on Women’s Health & Fitness is Expected to Boost the Market Growth

Healthcare for women is increasingly expanding beyond reproductive health. The burden of women's health problems is considerably increased by conditions like breast cancer, cardiovascular disease, maternal mortality, cervical cancer, and mental illness. Currently, the government and numerous commercial groups are concentrating on women's fitness in particular and coming up with significant solutions to deal with the problems. This is projected to drive the Women’s Digital Health Market over the forecast period.

Restraint

Low Awareness Regarding Women’s Mental & Physical Health and Data Privacy and Security Concerns to Restrain the Market Growth

The Women's Digital Health Market is anticipated to be significantly constrained by a lack of knowledge regarding women's physical and emotional health and also data privacy and security concerns. The key challenges limiting market growth are security worries like cyberattacks and cost constraints to sustain services related to digital health.

Recent Developments

• NaturalCycles Nordic AB reported in August 2018 that the novel and exceprtional contraceptive application, NATURAL CYCLES, had received successful U.S. FDA approval.
• Apricity, a virtual fertility clinic with its headquarters in London, said in May 2022 that it had acquired Woom, a period tracking application for females with its base in Madrid. The final acquisition amount is still not disclosed.

Women’s Digital Health Market

Key Players Covered:

• NURX Inc.
• Chiaro Technology Ltd.
• Clue
• Natural Cycles
• MobileODT Ltd.
• GloW
• Hubble Connected
• Lucina Health
• Ava Science Inc.
• Prima-Temp Inc.
• Sono Health
• HeraMED
• Athena Feminine Technologies
• Plackal Tech
• Braster SA 
• Other Prominent Players (Company Overview, Business Strategy, Key Product Offerings, Financial Performance, Key Performance Indicators, Risk Analysis, Recent Development, Regional Presence, SWOT Analysis)

Regional Analysis

Women’s Digital Health Market is segmented based on regional analysis into five major regions: North America, Latin America, Europe, Asia Pacific and the Middle East and Africa. North America dominated the market in 2020, owing to its superior technological infrastructure, improved access to the newest gadgets, improved reach for treatment and diagnosis, and growing disposable incomes. However, Asia Pacific is anticipated to increase at the faster rate over the projected period. India, China, Singapore, and other emerging nations in this region are all witnessing rapid economic growth.

Impact of Covid-19 on Women’s Digital Health Market

The Covid-19 changed the healthcare landscape since millions of women in developing and underdeveloped nations were unable to obtain the necessary maternity care and contraceptives due to strict lockdown measures adopted by several of these nations. During the pandemic, concerns about reproductive health were categorized as non-essential services in various nations. So in 2020, there was a noticeable increase in the use of digital health and fitness solutions including wearable tracking devices and smartphone apps.

Women’s Digital Health Market is further segmented by region into:

• North America Market Size, Share, Trends, Opportunities, Y-o-Y Growth, CAGR – United States and Canada
• Latin America Market Size, Share, Trends, Opportunities, Y-o-Y Growth, CAGR – Mexico, Argentina, Brazil, and Rest of Latin America
• Europe Market Size, Share, Trends, Opportunities, Y-o-Y Growth, CAGR – United Kingdom, France, Germany, Italy, Spain, Belgium, Hungary, Luxembourg, Netherlands, Poland, NORDIC, Russia, Turkey, and Rest of Europe
• Asia Pacific Market Size, Share, Trends, Opportunities, Y-o-Y Growth, CAGR – India, China, South Korea, Japan, Malaysia, Indonesia, New Zealand, Australia, and Rest of APAC
• Middle East and Africa Market Size, Share, Trends, Opportunities, Y-o-Y Growth, CAGR – North Africa, Israel, GCC, South Africa, and Rest of MENA

Women’s Digital Health Market Scope and Segments:

Frequently Asked Questions (FAQ):