Eye Tracking Market

Eye Tracking Market is set to grow at a CAGR of 30.7% in the forecast period (2024-2034), with the market size valued at USD 1.21 billion in 2023 and projected to reach USD 23.3 billion by 2034.

Product Overview:

Eye tracking technology refers to the set of solutions that help in monitoring and analysing the movements of a person’s eyes, such as where they focus and how long they look at certain areas. These trackers capture and understand the movement of eyes by using special hardware, including eye trackers and software algorithms. Eye tracking finds applications in several industries, such as healthcare, marketing, human-computer interface, and psychology. In healthcare, it helps in discovering neurological disorders and assessing cognitive skills, while in marketing, it provides information about consumer behaviour and attention that can be used to improve advertising and product designs. Consequently, eye tracking is a non-invasive and objective way of understanding human attention and behaviour, which makes it useful in real-world applications.

Market Highlights: 

Eye Tracking Market is expected to exhibit a CAGR of 30.7% during the forecast period, 2024-2034

Eye Tracking Market is anticipated to reach USD 23.3 billion, growing at a CAGR of 30.7% during the forecast period, due to improvements in technology which have resulted in the development of more accurate and affordable eye tracking systems. The growing awareness of the benefits of eye-tracking, such as monitoring customer behaviour, improving user experience, and assisting in medical diagnostics, is driving market demand. Additionally, integrating eye-tracking technology into emerging industries like virtual reality, augmented reality, and artificial intelligence boosts the adoption of eye-tracking solutions. Besides, developments in eye-tracking applications, along with rising demand for data-driven insights are expected to sustain the growth of the tracking market during the forecasted period.

Source: Fatpos Global

Eye Tracking Market Segmentation:

Remote Eye Tracking segment significantly dominates the market due to its longer presence in the market and better control facilities

Eye Tracking Market based on Type is segmented into Remote Eye Tracking, Wearable Eye Tracking, and Mobile Eye Tracking. Remote eye tracking holds the dominant position in the market due to its well-established uses in usability testing and academic studies, which has resulted in a large user base for remote eye tracking setups. Moreover, remote eye tracking systems provide environmental control and greater data quality since users remain stationary in controlled settings, which decreases extra impacts on eye movement data.  Furthermore, remote eye-tracking solutions have historically been less expensive than wearable or mobile alternatives, thus making them a more accessible option for many consumers, even as the price gap narrows with technological developments.

Hardware segment holds the leading position due to its effective data-capturing capabilities

Eye Tracking Market is categorized based on Components into Hardware and Software. The Hardware segment is expected to lead the eye-tracking market as hardware components such as cameras, sensors, and specialized glasses serve as the foundation for eye-tracking systems. Technological improvements, such as high-resolution cameras and better infrared lighting, are constantly improving hardware capabilities, which simultaneously boost the demand for advanced tracking solutions. Furthermore, different applications require diverse device configurations; for instance, research studies require high-precision remote eye trackers, but virtual reality (VR) experiences demand specific VR headsets with integrated eye tracking. This diversity highlights the importance of the hardware segment, which addresses the individual needs of various industries in the eye-tracking market.

Source: Fatpos Global

Market Dynamics:

Growth Drivers

Increasing Demand for Eye-Tracking Technology Across a Range of Industries to Promote Growth

Eye-tracking technology has found applications across various industries, which highlights its flexibility and significance. This technology has helped in expanding the market as industries are recognizing the benefits of eye tracking and attracting new investment in the market. Additionally, application-specific solutions are being developed in response to the unique needs of various sectors. For instance, healthcare may require high-precision eye tracking for diagnoses, but marketing research focuses on heat maps for website optimization. Furthermore, eye tracking helps in user experience (UX) design by providing data on how consumers interact with products and physical environments. This data allows companies to adapt designs for higher usability and user satisfaction.

Growing Adoption of VR, AR, and AI has been Beneficial for the Integration of Eye Tracking Technologies

Increasing adoption of virtual reality, augmented reality, and artificial intelligence has brought substantial benefits to the eye-tracking market. This integration improves VR/AR experiences by enabling systems to track a user's gaze. Consequently, there is a growing demand for VR/AR headsets that are equipped with built-in eye-tracking capabilities. AI-powered data analysis uses eye-tracking data to obtain deeper insights into user behaviour, thus offering new opportunities for applications in training simulations and personalized learning. Furthermore, eye tracking improves human-computer interaction (HCI) by allowing computers to interpret the objective of users through eye movements, thereby providing more intuitive and ideal user experiences.

Restraints

High Costs of Eye Tracking Systems Has Hindered Market Growth

High costs of eye tracking systems present a major challenge for the market by limiting its availability for smaller companies and individual users. This restriction reduces market share since the initial investment may prevent new corporations from entering the market. This has an influence on research efforts and small businesses, which impacts the advancement and competitiveness in the market. However, counter-trends such as advancements in technology and the emergence of affordable alternatives present several opportunities. Besides, as costs of hardware components continue to fall and affordable options such as software-based or mobile eye-tracking systems enter the market, the eye-tracking sector will witness greater accessibility and popularity during the forecasted period.

Recent Developments

• In 2023, Tobii launched their new product, Pro Glasses 3, a next-generation wearable eye tracker designed for real-world attention monitoring. Additionally, they successfully acquired Tobii Dynavox, a company specializing in assistive communication devices integrated with eye tracking for individuals with disabilities.
• In 2023, SensoMotoric Instruments GmbH (SMI) expanded their X2 Series with the High-Speed 260 Hz Eye Tracking Camera, offering faster data capture for high-precision eye movement research.
• In 2023, SR Research Ltd. partnered with a leading VR headset manufacturer to integrate eye-tracking technology into their next-generation VR headset. Additionally, they designed the Eyelink 1000+ Mobile, a portable eye tracker tailored for mobile eye-tracking studies.
• In 2023, Seeing Machines introduced Occulair Glasses, eye-tracking glasses specifically engineered for detecting driver drowsiness and distraction. With a new developmental strategy, the company has strongly emphasized the application of eye-tracking technology in in-vehicle driver monitoring systems.
• In 2023, Smart Eye AB announced the Smart Eye Driver Monitoring System (DMS) 4.0, an enhanced driver monitoring system boasting improved accuracy and new features. Furthermore, they successfully acquired a company specializing in facial recognition technology, to integrate it with their eye-tracking solutions.

Eye Tracking Market

Key Players:

• Tobii AB
• EyeTracking Inc.
• EyeTech Digital Systems, Inc.
• SR Research Ltd.
• Seeing Machines
• SensoMotoric Instruments GmbH (SMI)
• LC Technologies, Inc.
• Ergoneers GmbH
• PRS IN VIVO
• Smart Eye AB
• Mirametrix Inc.
• EyeTribe
• iMotions
• Eyeware Tech SA
• Other Prominent Players (Company Overview, Business Strategy, Key Product Offerings, Financial Performance, Key Performance Indicators, Risk Analysis, Recent Development, Regional Presence, SWOT Analysis)

Regional Analysis

Eye Tracking Market is segmented based on regional analysis into five major regions: North America, Latin America, Europe, Asia Pacific, and the Middle East and Africa. The North American region dominates the eye-tracking market due to its well-established infrastructure for eye-tracking research and development, along with the presence of key industry players such as Tobii and EyeTech Digital Systems headquartered in the North American region. This level of expertise and resources promotes innovation and expansion in the eye-tracking market. Besides, investment in eye-tracking technology across industries, such as healthcare, automotive, and research, reveals strong financial backing and adoption by big corporations.

On the other hand, Asia Pacific has shown exceptional growth and is deemed to be the fastest-growing region. The economic growth in the Asia Pacific region is leading to high investment in research & development, such as eye-tracking technology. Furthermore, eye-tracking hardware components are manufactured in this region, which makes them easily available and reduces their cost of operation. Thus, while North America currently holds the lead, Asia-Pacific is a strong contender due to its faster growth rate.

Source: Fatpos Global

Impact of Covid-19 on Eye Tracking Market

COVID-19 pandemic had a multi-dimensional impact on the eye-tracking market. Initially, disruptions in the global supply chain caused shortages and pricing fluctuations in hardware components. Additionally, the market witnessed low demand in industries like retail and automotive research due to the suspension of in-person testing and research projects. Financial limitations also caused delays in technology investments. However, some positive outcomes were experienced, such as a rise in the demand for remote eye monitoring systems due to social distancing measures. Additionally, the surge in e-commerce required better user experience, which led to a high need for eye-tracking technology in the research and healthcare sectors.

Eye Tracking Market is further segmented by region into:

• North America Market Size, Share, Trends, Opportunities, Y-o-Y Growth, CAGR – United States and Canada
• Latin America Market Size, Share, Trends, Opportunities, Y-o-Y Growth, CAGR – Mexico, Argentina, Brazil, and Rest of Latin America
• Europe Market Size, Share, Trends, Opportunities, Y-o-Y Growth, CAGR – United Kingdom, France, Germany, Italy, Spain, Belgium, Hungary, Luxembourg, Netherlands, Poland, NORDIC, Russia, Turkey, and Rest of Europe
• Asia Pacific Market Size, Share, Trends, Opportunities, Y-o-Y Growth, CAGR – India, China, South Korea, Japan, Malaysia, Indonesia, New Zealand, Australia, and Rest of APAC
• Middle East and Africa Market Size, Share, Trends, Opportunities, Y-o-Y Growth, CAGR – North Africa, Israel, GCC, South Africa, and Rest of MENA

Eye Tracking Market Scope and Segments:

Frequently Asked Questions (FAQ):