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Digital Ad Spending Market: By Add Format (Social Media, Video, Search Engine), By Platform Used (Mobile, Laptop, Desktop & Others), By End User (Retail, Health care, Automotive, Media and entertainment, Education, Banking, Financial service & insurance, Transport and tourism, IT and telecom) And Region - Global Analysis of Market Size, Share & Trends For 2021-2022 And Forecasts To 2032
The Global Digital Ad Spending Market was valued at 524.06 billion USD in 2021 and is expected to reach 1,782.7 billion by 2032, growing at a CAGR of 11.8% in the forecast period, i.e., 2022-2032
Digital advertising is increasing as it is an easy, convenient and useful way of promoting products and services by utilizing the digital media/ tools. Digital advertising is turning as a competitive task as it increases the transformation digitally due to which the industries are concentrating to invest on digital advertising. Several industries are focusing on changing their marketing strategies by adopting digital ad spending for their businesses. The duration of ads also impacts the growth of the market. Various devices have various types of advertisements, but people prefer smartphones over desktops dur to the convenience to carry. The digital ads on mobile are expected to grow during the forecast period.
The Global Digital Ad Spending Market was valued at 524.06 billion USD in 2021 and is expected to reach 1,782.7 billion by 2032, growing at a CAGR of 11.8% in the forecast period, i.e., 2022-2032 owing to the increased demand for internet during the pandemic which resulted in the growth of online advertising and increasing the share of Global Digital Ad Spending market. The rise in social networking activities in various sites and online portals resulted in an increase of online streaming which resulted in the Global Digital Ad Spending Market to grow. There is a rise in digital spending and advancements in the technology the market which will also assist in the market to grow during the forecast period. The rising number of internet users helped the online advertising market growth and led to evolution of different forms of digital advertising.
Global Digital Ad Spending Market is classified based on the Add Format into Social media, Video, Search engine. Video format segment is expected to grow during the forecast period owing to the increased spending on television advertisement which reduced the digital video marketing spending and is expected to boost during the forecast period. Video ads are used by the companies as these are in trend during the recent years and Visual ads provide a better understanding by involving the product. Major investments in the total advertising budget are for the mobile and desktop advertising.
Global Digital Ad Spending Market is classified based on the End User is segmented Retail, Health care, Automotive, Media and entertainment, Education, Banking, Financial service & insurance, Transport and tourism, IT and telecom. The financial service & insurance market is expected to exceed in the market with high share in terms of revenue in the digital advertising market.
Growing Entertainment Industry
The media & entertainment industry are growing at a faster pace. The spending on digital ad from retail sector is rising and is helping in the growth of the growth of the global Digital Ad Spending market. The digital market has grown due to the increased buyers and customers with purchasing which helped market players to be more genuine, helpful, creative. The Digital advertising is measurable, targets audience, increases the growth of Global Digital Ad Spending Market.
??Increasing Usage Of Internet
The number of people utilizing internet worldwide has increased which has a tremendous change in the online advertising and is boosting the growth of the market. Various forms of digital advertising are increasing due to the increased acceptance of social media. The rising expenditure by end users for advertising and the increasing urbanization led to the adoption of 5G networks which is expected to boost the growth of Global Digital Ad Spending Market.
Strict regulatory norms and security issues may hamper the market growth
The heavy competition, strict regulatory norms, increasing privacy issues and security related implications pertaining may restrain the growth of the global digital ad spending market.
Company Overview, Business Strategy, Key Product Offerings, Financial Performance, Key Performance Indicators, Risk Analysis, Recent Development, Regional Presence, SWOT Analysis
Global Digital Ad Spending Market is segmented based on regional analysis into five major regions: North America, Latin America, Europe, Asia Pacific and the Middle East and Africa. Based on regional analysis., North America dominated the market with largest share owing to the high awareness of people to use smartphones and various activities related to online. Due to the presence of major key players of the market specialized in online advertising, the region is expected to dominate the market share. The market is driven by using digital media, including social media apps, and search engines. The trend of online shopping from ecommerce websites also resulted in market growth.
Covid-19 pandemic resulted in the imposition of several restrictions worldwide. The movements and traveling restrictions due to the COVID-19 pandemic had resulted in declining of several industries. Many advertising events like conferences, concerts, and sports events have been postponed or cancelled, which had a negative impact on the growth of Global Digital Ad Spending Market.
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Report Attribute |
Details |
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Market size value in 2021 |
USD 524.06 billion |
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Revenue forecast in 2032 |
USD 1,782.7 billion |
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Growth Rate |
CAGR of 11.8% from 2022 to 2032 |
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Base year for estimation |
2021 |
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Quantitative units |
Revenue in USD billion and CAGR from 2022 to 2032 |
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Report coverage |
Revenue forecast, company ranking, competitive landscape, growth factors, and trends |
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Segments covered |
Add Format, Platform Used, End user and Region |
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Regional scope |
North America, Europe, Asia Pacific, Latin America, Middle East & Africa (MEA) |
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Key companies profiled |
Dell Technologies Inc., Alibaba Group Holdings Limited, Amazon Web Services, Inc, Honeywell International, Inc., Microsoft Corporation, EON Reality Inc., Google, Atheer, Inc, Blippar.com Ltd., Twitter Inc., Curiscope, Barco N.V. and Other Prominent Players |
Global Digital Ad Spending Market size was estimated at USD 524.06 billion in 2021 and is expected to reach USD 1,782.7 billion in 2032.
Digital advertising is increasing as it is an easy, convenient and useful way of promoting products and services by utilizing the digital media/ tools. Digital advertising is turning as a competitive task as it increases the transformation digitally due to which the industries are concentrating to invest on digital advertising
Video format and Financial service & insurance segment accounted for the largest Global Digital Ad Spending market share.
Key players: Dell Technologies Inc., Alibaba Group Holdings Limited, Amazon Web Services, Inc, Honeywell International, Inc., Microsoft Corporation, EON Reality Inc., Google, Atheer, Inc, Blippar.com Ltd., Twitter Inc., Curiscope, Barco N.V. and Other Prominent Players are the key players in the Global Digital Ad Spending Market.
Growing Entertainment industry and Increasing usage of internet are the factors driving the Global Digital Ad Spending market.
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