Share
Data Management Platform (DMP) Market Size, Share, and Analysis, By Data Type (First Party, Second Party, Third Party), By Data Sources (Web Analytics Tool, Mobile Web, Mobile Apps, CRM Data, POS Data, Social Network), By End User (Ad Agencies, Marketers, Publishers) and Regional Forecasts, 2022-2032
Data Management Platform (DMP) Market size was USD 1.93 billion in 2021 and projected to grow from USD 2.5 billion in 2023 to USD 8.7 billion by 2032, exhibiting a CAGR of 14.7% during the forecast period.
Data Management Platform is a software used to gather and manage data. It helps companies to recognize audience segments, which targets particular contexts and users in online advertising operations. This platform could use artificial intelligence and big data algorithms to practice and analyze huge data sets regarding users from various sources. Advantages of DMPs comprise better insight on markets and audiences, data organization, and effectual advertisement budgeting.
Data Management Platform (DMP) Market is expected to reach USD 8.7 billion, growing at a CAGR of 14.7% during the forecast period owing to the growing demand for data collection from different sources like CRM data, POS data, web analytics tools, Mobile apps & web, social networks, and more. Furthermore, the use of Data Management Platform for advertisers to target clients and satisfy customer demands across devices is expected to boost the growth of Data Management Platform (DMP) Market over the forecast period.
Data Management Platform (DMP) Market is classified based on the Data Type into First Party, Second Party, and Third Party. The First Party Data category will register major market share in the upcoming years. First-party data is the extremely important data since it comes from a source that has a direct connection to the brand. These are either potential or current clients. Data management platforms are frequently used due to marketers' use of this data to close sales to current customers and turn prospects into buyers. These factors are fuelling the First Party segment growth.
Data Management Platform (DMP) Market is classified based on the Data Sources into Web Analytics Tool, Mobile Web, Mobile Apps, CRM Data, POS Data, and Social Network. The Social Network segment is anticipated to be the dominating segment in the market over the forecast period. The most popular social media platforms used by businesses to advertise their services and goods are Instagram, Facebook, and Twitter. These social media networks gather data and employ it to market products to users
Use of IoT and Data Management Benefitting Marketers and Advertisers are Expected to Boost the Market Growth
The demand for improved data management from ad agencies and marketers is driving the growth of the Data Management Platform (DMP) Market. Owing to technology advancements, advertisers are now able to buy media from a multiple distributors and websites. This perception has encouraged many marketers to use data management platforms, which is boosting the Data Management Platforms (DMPs) Market. Hence, the IoT is a key factor in the global demand for data management services.
Number of Benefits offered by Data Management Platform are Expected to Boost the Market Growth
Information sources pertaining to the product, suppliers, locations, and customers are the focus of data management. By using DMP, unnecessary and costly inefficiencies caused by illegible stored data are eliminated. Furthermore, it addresses the need for businesses to improve their primary data assets quality like their customer, product, location, and asset databases. Also, industry participants are working to produce new items. These are a few other driving factors of the Data Management Platform (DMP) Market.
Dependency on Several Technologies and Lack of Skilled Labor to hamper the Market Growth
The DMP requires connections to several technologies for operation. Also, adopting a DMP requires competent individuals who are conversant with HTML, JavaScript, and other languages. Hence, the Data Management Platforms (DMP) Market is not expanding due to a shortage of skilled labor.
Innovid announced a partnership with Kinetiq in December 2022 to integrate 2 x 2 ad-occurrence (linear) data into InnovidXP, the cutting-edge measurement platform designed for convergent TV. The incorporation of Kinetiq data creates a unique and major source of robotically identified TV ad airings which covers the convergent market when combined with Innovid's CTV footprint.
Data Management Platform (DMP) Market is segmented based on regional analysis into five major regions: North America, Latin America, Europe, Asia Pacific and the Middle East and Africa. North America is projected to registered considerable share due to quick adoption of technological improvements. The region is anticipated to hold the largest share of the Data Management Platform (DMP) Market due to the rising number of online clients and internet penetration. Asia Pacific is also anticipated to develop quickly throughout the projected period since many businesses are increasingly moving their network infrastructure, data centers, and software to the cloud, allowing them to reduce operational expenses while also giving easy access to the database.
The global Data Management Platform (DMP) Market’s post-pandemic performance has been comparatively less dreadful. New coronaviruses forced the market to provide new opportunities so that businesses looking for dependable, well managed, scalable, subscription-based solutions can concentrate more on their core competencies. Compared to most other tech sectors, the global Data Management Platform (DMP) market was less affected by the COVID-19 epidemic.
North America Market Size, Share, Trends, Opportunities, Y-o-Y Growth, CAGR – United States and Canada
|
ATTRIBUTE |
DETAILS |
|
Study Period |
2018-2032 |
|
Base Year |
2022 |
|
Forecast Period |
2022-2032 |
|
Historical Period |
2019-2021 |
|
Growth Rate |
CAGR of 14.7% from 2022-2032 |
|
Unit |
Value (USD Billion) |
|
Segmentation |
Main Segments List |
|
Data Type |
|
|
Data Sources |
|
|
End User |
|
|
By Region |
|
Data Management Platform (DMP) Market size was estimated at USD 1.93 billion in 2021 and is expected to reach USD 8.7 billion in 2032.
Data Management Platform is a software used to gather and manage data. It helps companies to recognize audience segments, which targets particular contexts and users in online advertising operations.
First Party and Social Network segments accounted for the largest Data Management Platform (DMP) Market share
Key players: Google, Oracle Corporation, Salesforce, Adobe Systems Inc, Cloudera INC, NeuStar Inc., Amobee, MediaMath Inc., Lotame Solutions Inc, V12 Data, Permutive, Piano Software Inc., Exelate, Crux Digital INC, OnAudience, and Other Prominent Players are the key players in the Data Management Platform (DMP) Market.
DMPs offering improved data protection with AI and the growth of augmented analytics are the factors driving the Data Management Platform (DMP) Market.
Select License Type
Select License Type
FATPOS CLIENT Appriciation DURING THE PROJECT
Working with Fatpos Global, allowed us to take advantage of their knowledge and easy approach, allowing us to collect important data utilizing a variety of techniques. The results were clearly presented and explained, and FG responded to our questions with speed and expertise.
|
Swiss-based global building materials manufacturer |
The analyses and presentations Fatpos Global have produced for us have been of a very high caliber and have allowed us to proactively improve our customer relationship management. They have also done so while maintaining complete anonymity. Without any doubt, we suggest Fatpos Global to you.
|
|
Tech-powered construction company |
We appreciate the team’s punctuality, flexibility in terms of report modification, post report purchase support and pleasant reaction all around. Overall, my experience with this company was nothing but positive, and I couldn't be more grateful for their excellent service. Thank you for all that you do!
|
|
American global management consulting firm |
We are able to concentrate on the topics and implications that are most important to our clients thanks to the adaptability and responsiveness of the team at Fatpos Global. We would highly recommend this company to anyone in need of their services, and I will certainly be using them again in the future.
|
|
Headquartered in Zug, Switzerland, leading supplier of medical and surgical instrument |
To better study our client demographics, develop the ideal product-price architecture, and enhance our target marketing initiatives, we hired Fatpos Global. Every component of the project was completed, and we are very happy with the useful insights and actionable results.
|
|
Kosovan company, A leading organic fertilizers producer |
Thank you for your team's generous assistance, The final report was delivered to me, and I find it to be really helpful. Also, you may be sure that I will get in touch with you if I ever require fresh materials for market research. Gratitude once more.
|
|
German specialty chemicals company based in Cologne, Germany |
