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Cloud TV Market: By End User (Telecom Companies, And Media Organizations And Broadcasters); By Size Into Small And Medium-Sized Enterprises And Large Enterprises) And Region - Global Analysis Of Market Size, Share & Trends For 2019-2021 And Forecasts To 2030
Global Cloud TV market to surpass USD 6.5 Billion by 2030 from USD 1.1 Billion in 2020 at a CAGR of 24.3% in the coming years, i.e., 2021-30.
The cloud TV platform combines video, graphics, and interactive feeds into a single MPEG or HTML stream that is delivered through unicast bandwidth to set-top boxes. Cloud TV is essentially a merging of web material and television into a single stream that is delivered to set-top boxes via IP connectivity. Cloud TV is a cloud-based tool that allows you to stream TV networks, movies, and any other live show. Cloud applications can be loaded on a variety of devices, including tablets, phones, media boxes, and televisions.
The way video content is distributed to customers is evolving as technology and consumer behavior advance. Traditional broadcasting formats and platforms are being phased out in favor of digital dissemination over the internet to a wide range of linked devices. This fundamental shift is causing three key disruptions for broadcasters and telecom providers, each of which necessitates cloud TV platforms' scalability, cost flexibility, and agility. In the previous decade, online video consumption has skyrocketed. Customers are accustomed to watching OTT videos and using online services, thus a more personalized and engaging viewing experience is valued.
Global Cloud TV Market is segmented by end-user into Telecom Companies, and Media Organizations, and Broadcasters. The media and broadcasting industry is vast and diverse. It includes, among other things, video and audio content distribution, publishing, cinema, music, and social media. The way video content is distributed to consumers is changing as a result of technological advancements and consumer behavior. Traditional broadcasting formats and media platforms are being phased out in favor of digital distribution over the internet to a wide range of linked devices. Broadcasters and media organizations are facing three significant disruptions as a result of this fundamental transformation.
Global Cloud TV market is divided by size into Small and Medium-sized Enterprises and Large Enterprises. Cloud TVs allow businesses to deploy quickly and easily, allowing them to expand their existing markets. They save a lot of time and money on construction and upkeep. Integrated solutions can take advantage of cloud computing platforms to provide a streamlined cloud TV platform for customers launching large-scale cloud TV services, from planning to delivery of personalized content, deployment, and execution of online video services, and growth. Many global operators are looking to move away from traditional solutions and toward cloud infrastructure that is more agile and flexible, based on proven technologies and offered by providers who have specialized in implementing cloud TV services. Cloud TVs' advantages and functionalities have aided their acceptance by large corporations.
Rising demand for interactive viewing
The way video content is distributed to customers is evolving as technology and consumer behavior advance. Traditional broadcasting formats and platforms are being phased out in favor of digital dissemination over the internet to a wide range of linked devices. This fundamental shift is causing three key disruptions for broadcasters and telecom providers, each of which necessitates cloud TV platforms' scalability, cost flexibility, and agility. In the previous decade, online video consumption has skyrocketed. Customers are accustomed to watching OTT videos and using online services, thus a more personalized and engaging viewing experience is valued.
Penetration of 5G
The market is predicted to increase because to the increasing adoption of 5G technology and developments in wireless communication. To improve the cloud TV experience, many telecom providers are investing in the advancement of 5G technologies. To make cloud TV as smooth as possible, speed and minimal latency are required. Developed countries, for example, have high-speed network infrastructure and are able to absorb new technology much more quickly and easily. 5G networks have been established by carriers in North America, Europe, and Australia. As demand for high-quality content and smooth streaming grows, 5G will elevate the cloud TV viewer experience to new heights. Today, videos consume the majority of mobile internet traffic.
Lower connectivity in rural areas
The lack of high-speed network infrastructure is one of the biggest barriers to cloud TV adoption. Cloud TV relies heavily on internet and cell phone connectivity. In rural locations, there is a persistent difficulty with mobile network coverage. Because of a lack of facilities and poor connectivity, these communities remain isolated and backward. This problem has made it very difficult for cloud TV companies to expand into rural areas. Rural networks are struggling due to the increased demand for digital services, deepening the digital gap between urban and rural areas, despite considerable increases in access to decent broadband and 3G,4G, and mobile services in rural areas over a previous couple of years.
Brightcove (US)
Global Cloud TV Market is segmented based on regional analysis into five major regions. These include North America, Latin America, Europe, Asia Pacific, and the Middle East, and Africa. Global Cloud TV market in North America held the largest market share of XX% in the year 2020. During the projected period, Because of its early adoption of advanced technological and digital platform solutions, as well as an increase in consumer spending on advanced cloud TV solutions, North America owns a significant proportion of the worldwide cloud TV market.
The cloud TV market in Asia Pacific is expected to grow rapidly over the forecast period, owing to a surge in investment by major players to provide business solutions across the region, as well as a rise in internet penetration and the number of smartphones, both of which are expected to benefit the cloud TV market in Asia Pacific.
| Report Attribute | Details |
| Market size value in 2021 | USD 1.1 Billion |
| Revenue forecast in 2030 | USD 6.5 Billion |
| Growth Rate | CAGR of 24.3 % from 2021 to 2030 |
| Base year for estimation | 2020 |
| Quantitative units | Revenue in USD million and CAGR from 2021 to 2030 |
| Report coverage | Revenue forecast, company ranking, competitive landscape, growth factors, and trends |
| Segments covered | End-user, Phase and Region |
| Regional scope | North America; Europe; Asia Pacific; Latin America; Middle East & Africa (MEA) |
| Key companies profiled | Brightcove (US), Amino Technologies (UK), Muvi (US), IntelliMedia Networks (US), Pontis Technologies (Argentina), Mware Solutions (Netherlands), MatrixStream Technologies (US), CSG Systems International Inc (US), Viaccess-Orca (France), Other Prominent Players. |
The Cloud Tv Market size was estimated at USD 1.1 billion in 2020 and is expected to reach 6.5 billion in 2030.
Key players: Brightcove (US), Amino Technologies (UK), Muvi (US), IntelliMedia Networks (US), Pontis Technologies (Argentina), VMware Solutions (Netherlands), MatrixStream Technologies (US), CSG Systems International Inc (US), Viaccess-Orca (France), Other Prominent Players.
Media Organizations and Broadcasters segment and Large Enterprises segment are anticipated to hold the largest Cloud Tv Market .
Drivers: Rising demand for interactive viewing and Penetration of 5G
The cloud TV platform combines video, graphics, and interactive feeds into a single MPEG or HTML stream that is delivered through unicast bandwidth to set-top boxes. Cloud TV is essentially a merging of web material and television into a single stream that is delivered to set-top boxes via IP connectivity.
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