False Eyelashes Market

False Eyelashes Market is projected to grow at a CAGR of 5.7% in the forecast period (2023-2032), with the market size valued at USD 1.31 billion in 2022 and projected to reach USD 2.3 billion by 2032.

Product Overview

False eyelashes, also known as faux eyelashes, are crafted from synthetic or natural hair and fibers, attached to a strip, and applied to the eyelid to enhance the appearance of eyelashes. These cosmetic accessories aim to replicate the natural lash look while offering the potential for increased thickness, length, and volume compared to the individual's natural lashes. Various manufacturers provide a variety of false eyelashes, offering different styles, lengths, and shapes that adapt to varying eye shapes and individual preferences. The materials used in creating false eyelashes encompass synthetic fibers, human hair, fur, and sometimes even metal components.

Market Highlights

False Eyelashes Market is expected to exhibit a CAGR of 5.7% during the forecast period, 2022-2032

False Eyelashes Market is anticipated to reach USD 2.3 billion, growing at a CAGR of 5.7%, owing to the surge in consumer awareness and adoption, both in developed and emerging markets. These artificial eyelash products, crafted from a range of synthetic or natural materials, offering several styles, lengths, and shapes to accommodate different eye shapes and individual tastes. This market encompasses products manufactured using a variety of materials, including synthetic fibres, human hair, fur, and metal components.

Source: Fatpos Global

False Eyelashes Market Segmentation

Strip Lashes Segment to Expand rapidly for its Safety Benefits

By Type, the False Eyelashes Market is typically segmented into Strip Lashes, Individual Flare Lashes, Individual Single Lashes, and Others. The strip lashes category has held a significant market share, primarily due to its safety benefits, reducing the risk of eye injuries and swelling compared to other lash products. These lashes offer a wide variety of thicknesses, lengths, and curl styles, making them a preferred choice.

Human Hair Segment to Grow Due to its Affordability and Lightweight Properties

Based on the Raw Material, the market is divided into Synthetic Hair, Human Hair, and Others. The human hair category commands a significant share of the global market, mainly due to its cost-effectiveness and lightweight properties compared to other material types. Additionally, human hair-based lashes offer a reduced risk of lash irritation, enhancing their popularity among users and contributing to substantial revenue generation within this segment.

Source: Fatpos Global

Market Dynamics

Growth Drivers

Increasing Beauty Consciousness Will Fuel the Market Expansion

People are finding ways to improve their appearance in an era of increased beauty awareness, the market for false eyelashes is expanding. False eyelashes offer a swift and efficient method for achieving fuller, attractive lashes, appealing to consumers across age groups. The desire for an enhanced and glamorous look, whether for daily wear, special occasions, or influenced by beauty trends on social media, serves as a driving force behind the market's expansion. As individuals aspire to attain unique and personalized looks, the demand for false eyelashes remains on an upward trajectory, firmly establishing them as an essential accessory in the area of beauty and self-expression.

Celebrity and Social Media Influence to Support the Market Growth

The popularity of fake eyelashes has been greatly influenced by celebrity and social media. Online influencers and celebrities act as effective promoters for these goods. On websites like Instagram, YouTube, and TikTok, they feature endorsements and modern beauty trends to highlight the transformational power of artificial eyelashes. People are urged to explore these aesthetic enhancements by their interaction with followers. Consumers are motivated to include false eyelashes into their daily beauty routines for their makeup aesthetic, which is frequently characterized by bold, thick lashes. This fuels the market's steady expansion.

Restraints

Eye Irritations and Allergic Responses are Significant Limitations in the False Eyelash Business

A notable restraint in the False Eyelashes Market relates to potential allergic reactions and eye irritations experienced by users. While false eyelashes are favored for their lash-enhancing effects, some individuals may exhibit sensitivity or allergies to the sticky substances used for application or the lash materials themselves. This can lead to discomfort, redness, swelling, or, in severe instances, allergic responses. Therefore, individuals with sensitive skin or known allergies may exhibit unwillingness to utilize false eyelashes, thus limiting the market's growth potential. Although manufacturers aim to offer non-allergenic and gentle adhesive solutions, addressing this concern remains a significant challenge for attracting a broader consumer base.

Recent Developments

• Meggie Morgan of Meggie Lashes announced the debut of a fake eyelash vending machine in Coventry, England, in April 2022. The machines also sell lip gloss and cosmetic blenders to customers.
• Loveseen, a false eyelash maker located in the United States, released a new sustainable false lash packaging product for ecologically aware clients in January 2023. The new packaging, according to the business, is 98% plastic free, with a tray made of 100% molded sugarcane pulp or bagasse and recycled paperboard for the outside.
• Revlon, an American cosmetic company, debuted an exclusive collection on StockX via DropX in July 2021. The new collection, which includes palettes and fake eyelashes, is limited to 450 pairs.
• In November 2021, Glamnetic, a beauty product manufacturer, unveiled 'the Glamnetic Birthday 2.0,' a range of eye care goods in the United States, including double-sided eyeliners and a large assortment of lashes.

False Eyelashes Market

Key Players:

• Ardell
• Eylure
• Huda Beauty
• Kiss Products, Inc.
• Red Cherry Eyelashes
• Velour Lashes
• House of Lashes
• Tarte Cosmetics
• Lilly Lashes
• Sephora Collection
• Benefit Cosmetics
• Revlon
• MAC Cosmetics
• Eyeko
• Esqido Lashes
• Other Prominent Players (Company Overview, Business Strategy, Key Product Offerings, Financial Performance, Key Performance Indicators, Risk Analysis, Recent Development, Regional Presence, SWOT Analysis)

Regional Analysis

False Eyelashes Market is segmented based on regional analysis into five major regions: North America, Latin America, Europe, Asia Pacific and the Middle East and Africa. The Asia Pacific market for fake eyelashes has achieved significant growth. This growth is primarily attributed to the presence of large manufacturing facilities for eyelash products in countries like China and Indonesia, which contributes to higher consumption rates. For instance, eyelash manufacturers in China's Pingdu region supplied a substantial volume of fake eyelashes to the global market.

 Source: Fatpos Global

Impact of Covid-19 on False Eyelashes Market

The COVID-19 pandemic prompted individuals to spend more time indoors as a precautionary measure, driving an increased demand for hygiene and grooming products. Additionally, fashion enthusiasts turned to eye makeup products to maintain a well-groomed appearance, even while wearing face masks. However, government-imposed lockdowns and restrictions in several countries led to the temporary closure of lash salons and hypermarkets, impacting the market's growth. Furthermore, supply chain disruptions, including limited human hair supplies, had an adverse effect on product revenues.

False Eyelashes Market is further segmented by region into:

• North America Market Size, Share, Trends, Opportunities, Y-o-Y Growth, CAGR – United States and Canada
• Latin America Market Size, Share, Trends, Opportunities, Y-o-Y Growth, CAGR – Mexico, Argentina, Brazil, and Rest of Latin America
• Europe Market Size, Share, Trends, Opportunities, Y-o-Y Growth, CAGR – United Kingdom, France, Germany, Italy, Spain, Belgium, Hungary, Luxembourg, Netherlands, Poland, NORDIC, Russia, Turkey, and Rest of Europe
• Asia Pacific Market Size, Share, Trends, Opportunities, Y-o-Y Growth, CAGR – India, China, South Korea, Japan, Malaysia, Indonesia, New Zealand, Australia, and Rest of APAC
• Middle East and Africa Market Size, Share, Trends, Opportunities, Y-o-Y Growth, CAGR – North Africa, Israel, GCC, South Africa, and Rest of MENA

False Eyelashes Market Scope and Segments:

Frequently Asked Questions (FAQ):