2020 Diet Trends & U.S. Consumer Data on Weight Loss

2020 Diet Trends & U.S. Consumer Data on Weight Loss

Millions of customers pledge to lose weight or change their eating patterns at the start of January every year. However, the goals for the New Year do not usually last longer than a few weeks. Most individuals return to their normal eating habits by the mid of February. However, many individuals with a strong determination can adopt a weight loss diet effectively, whether over the year or as necessary. Some tend to keep a constant number in the scale of how much to eat and constantly track what they eat every day.

U.S on weight loss

According to a report by Fatpos Global, one-fourth of the people in the U.S. don’t prefer to follow a diet plan and focus on reducing their weight by optimizing their food selection process wisely. Their diet plans consist of a variety of personalized food patterns including low carbohydrate and a high-fat meal or a ketogenic diet, and cyclic fasting which includes a cycle of eating and fasting. Instead of adopting a structured diet or meal program, around 15% of customers claim that they follow their diet structure, which includes consumption of healthy food and beverages, decreasing the amount of food eaten and other behavioral improvements while eating. The Keto diet which started in the 1920s as a pediatric epilepsy treatment became common among the U.S citizens as a bodybuilding diet structure a few years ago and is still followed by 5% U.S adults.

Source: Centers for Disease and Control Prevention

Approximately one-half (49.1%) of adults tried to lose weight. Adults aged 60 and over (42.7%) tried to lose weight lower than middle-aged adults aged 40–59 (52.4%) and younger adults aged 20–39 (49.7%). There was no significant difference between younger and middle-aged adults. Among women, a similar pattern was observed by age to the overall adult population. Among men, there was no significant difference observed by age group. Overall a higher percentage of women (56.4%) tried to lose weight than men (41.7%), within each age group (Figure 1).

In Figure 2, the age-adjusted prevalence of obesity among adults in the U.S. was 42.4% in 2017–2018. Younger adults’ aged 20-39 prevalence was 40.0%, 44.8% among middle-aged adults aged 40–59, and among older adults aged 60 and over was 42.8%. No significant difference was observed in prevalence by age group. No significant difference was observed overall in the prevalence of obesity between men and women and by age group.

Source: Centers for Disease and Control Prevention

American’s way to stay healthy

One can find various mobile applications for calorie and exercise monitoring and training routines in a fast online search. In 2017, Fitbit gained traction to become America's most popular health and fitness app. The Fitbit application links the person to a tracker worn on the wrist, which tracks the number of steps taken, the cardiovascular rate and steps are taken all day long, as well as other fitness-related statistics.

Some market insights

Currently, the US weight loss market is $XX billion high, but due to the rise of the acknowledgement and healthy movements in the body, the number of dietitians has decreased. Consumer’s self-programs are still widespread, with customers using free diet & fitness applications. Consumers are diverging from processed foods and other artificial products. Commercial dietary chains are displaying strong growth rates, but there are already plenty of untapped niches. Medically regulated dietary and franchise systems saw sluggish growth, as commercial chains have outperformed them since 2017.